For far too long, pregnancy fashion has been relegated to a sartorial wasteland of floral smocks and unforgiving waistlines. But a new wave of mothers-to-be and industry leaders are demanding better. Enter Bumpsuit, a revolutionary maternity wear brand that’s redefining what it means to dress for nine glorious (and oftentimes challenging) months.
From Frustration to Fashion: Nicole Trunfio and the Bumpsuit Story
Nicole Trunfio, a force to be reckoned with in the modeling world, found herself frustrated by the lack of stylish and comfortable options during her own pregnancies. “I never bought maternity clothes for my first two pregnancies because I think it’s really just common knowledge that the maternity market is so naff,” Trunfio admits to GRAZIA USA. “Naff is a word we use in Australia. It means, I don’t know, grandma clothes — and not in the Kurt Cobain, Nirvana cool way.”
This frustration became the spark that ignited Bumpsuit. Trunfio envisioned a brand that catered to the modern mom, a woman who craves both style and comfort. Bumpsuit’s philosophy is simple: pregnancy is a beautiful journey, and the clothes you wear should reflect that. Trunfio wanted to create a brand that offered a new perspective on maternity wear; clothing that was flattering and supportive for all stages of pregnancy.
Comfort Meets Confidence: The Power of Feeling Good
Thanks to the Bumpsuit founder, gone are the days of sacrificing style for practicality. The lifestyle brand’s garments are crafted from luxurious, buttery-soft fabrics that hug your curves in all the right places. Take the Lucy Bumpsuit, a favorite of Miranda Kerr. “The Lucy Bumpsuit was my essential base layer from the first trimester through to the last, adapting with my changing body, providing the perfect blend of stretch, style, and support,” Kerr exclusively tells GRAZIA.
“I have a couple on rotation and have literally lived in them — from school pick-ups with trainers and a longline cardigan, lunch dates and business meetings with a boot and blazer, and date nights with my husband.”
But Bumpsuit is more than just comfortable clothes. It’s about empowering women to feel confident and embrace their changing bodies. Caroline Vreeland, another Bumpsuit devotee, puts it perfectly: “Nothing is more comfortable while pregnant than Bumpsuit. Skin tight doesn’t have to mean uncomfortable!”
The Impact of Social Media and Celebrity Partnerships
Social media has played a key role in Bumpsuit’s success. The brand has a strong presence on platforms like Instagram and TikTok, where they share stylish maternity looks, offer styling tips, and connect with their audience. Their organic partnerships with celebrity moms like Kerr and Vreeland have also helped to raise brand awareness and inspire confidence in expectant mothers.
Vreeland talks about the importance of Bumpsuit’s maternity fashion with GRAZIA, explaining. “Bumpsuit levels the playing field in a way. The styles are simple and adored by all types of women. The baseline is simple chic and you can accessorize to make it unique to you.”
The Rise of the Momfluencer and the Maternity Movement
This shift in maternity fashion reflects a larger cultural movement. Women are demanding more from motherhood, and that includes having a voice in how they dress during pregnancy, largely thanks to celebrities such as Rihanna and Kylie Jenner who have led the way in making maternity fashion more trend-forward and mainstream.
The rise of the “momfluencer” has also played a significant role in this. These social media-savvy mothers are challenging outdated stereotypes and showcasing the beauty and diversity of pregnancy.
Miranda Kerr is a prime example. With a loyal following of millions, she uses her platform to inspire other moms-to-be. “Throughout all four of my pregnancies I’ve loved embracing my curves and playing with fashion,” she says.
Kerr’s authenticity and willingness to share her personal style journey resonate with a generation of women who crave relatable role models. “Pregnancy is a transformative experience, both physically and emotionally. Maternity fashion allows pregnant women to express their personal style and feel confident and empowered as their bodies change,” Kerr adds.
Embracing Motherhood with Bumpsuit
Vreeland, a fashion icon known for her impeccable taste, finds that Bumpsuit allows her to maintain her signature style throughout pregnancy. “Bumpsuit is no fuss,” Vreeland tells GRAZIA. “As soon as you slip it on, your outfit is complete — plus or minus some chunky earrings or a belt. Chic outfits are the ones that feel effortless.”
Vreeland emphasizes how Bumpsuit’s comfort allows for a form-fitting style that celebrates the baby bump, along with embracing the body’s natural curves as well. “Because of my big boobs, tube dresses have always been challenging; not the case with the Zoë — I still wear the long black tube dress now while not pregnant. It’s a staple in my wardrobe,” the singer adds.
More Than Just Maternity: Building a Brand for Every Stage of Motherhood
Bumpsuit isn’t just about dressing the bump though. The brand offers a range of products designed to support mothers throughout their journey. Their luxurious Cloud Robe, a favorite of Kerr, is perfect for those cozy postpartum nights. “The fabric is buttery soft and so easy to throw on during night feeds,” the model shares.
The conversation around maternity fashion is also becoming more inclusive. It’s no longer just about looking good, but also about feeling good. This includes acknowledging the challenges that come with pregnancy. Bumpsuit recognizes this. The brand has partnered with Kerr to create a kit featuring their essential Lucy Bumpsuit and Kerr’s KORA Organics Noni Glow Body Oil, a product that nourishes and hydrates the skin — a small comfort during those long stretches of pregnancy.
Bumpsuit is also committed to innovation, with products like the Armadillo Baby Carrier, a top-seller that addresses the need for comfortable and stylish babywearing. “The baby carrier is just the beginning,” Trunfio says. “We’re going to be innovating and redefining all of the fields that have to do with maternity and postpartum, and we will be serving women at every juncture in that transition with every single product category during that transition.”
Building a Community: The Village Podcast
Trunfio’s commitment to empowering mothers extends beyond Bumpsuit’s product line. She has most recently created The Village Podcast, a platform for open conversations about motherhood.
The Bumpsuit founder created The Village to share stories and ideas to embody the innate wisdom of a village but on a modern-day platform. The podcast features interviews with inspiring guests, from perinatal psychologists, doulas, chiropractors, and the head of the Endometriosis Foundation of America to real moms, celebrity moms, and entrepreneurs.
The Village Podcast tackles a wide range of topics and “has a lot of rich resources” related to motherhood, from the joys of childbirth and parenting to the challenges of IVF and postpartum. It’s a space for mothers to connect, share experiences, and feel supported.
Bumpsuit’s Podcast is about empowering women and amplifying the voices of mothers to create a powerful tool for building a supportive community — something Trunfio is extremely passionate about. “Even if it takes all of the rest of my energy that I have in the day to execute, it’s so important to stay true to what your intention is. And for us, it’s serve our community,” Trunfio shares.
The Future of Maternity Fashion: Inclusivity, Innovation, and Empowerment
As the conversation around maternity fashion continues to evolve, Bumpsuit is poised to be at the forefront. The brand is committed to expanding its product lines to cater to all stages of motherhood, from pregnancy to postpartum. They’re also focused on increasing accessibility through wholesale and retail partnerships, and plan to be in brick-and-mortar stores by 2025.
Ultimately, Bumpsuit’s mission is about more than just clothes. It’s about empowering women to embrace their changing bodies, celebrate motherhood in all its forms, and feel confident and stylish every step of the way.
Conclusion: A New Era for Maternity Fashion
Maternity fashion is finally having its (well-deserved) mainstream moment. Today’s moms-to-be are demanding stylish and comfortable options that allow them to express their personal style. As Nicole Trunfio says, “It’s just such a beautiful time that should be celebrated and should be put on a pedestal and embraced.”
With its focus on inclusivity, innovation, and empowerment, Bumpsuit is paving the way for a brighter future for maternity fashion and creating a long-overdue community of women to feel seen, heard, and guided through all stages of the motherhood journey and beyond.
Shop Bumpsuit’s Best-Sellers:
Armadillo baby carrier, $275: SHOP NOW
The Cindy Bumpsuit, $105: SHOP NOW
The Cloud robe, $118: SHOP NOW
Reversible comfy bra, $43: SHOP NOW
Support waist trainer, $68: SHOP NOW
