Calling all mane mavens! If you’re constantly on the hunt for the next big thing in haircare, look no further than IGK. This innovative brand has just been named “Brand of the Year in Haircare” at the 2024 Ulta Field Leadership Conference.
But what exactly makes IGK stand out from the crowd? Here’s the scoop, according to Ulta’s beauty experts:
Why IGK Took the Crown as Ulta’s “Brand of the Year in Haircare”
Ulta isn’t just handing out awards willy-nilly. They recognize IGK for its dedication to “first-to-market innovation” and its savvy use of social media to “educate the guest.” Translation: IGK constantly develops new and exciting haircare solutions, while simultaneously using platforms like Instagram and TikTok to teach you how to get the most out of them.
IGK’s Top Product Picks at Ulta
Ready to give your hair some IGK love? Ulta has curated a list of the brand’s top sellers for you to shop. Here are a few highlights to get you started!
Frizz Fighters:
For those constantly battling frizz, the IGK Good Behavior Spirulina Protein Smoothing Spray is a dream come true. This heat-activated spray utilizes the power of spirulina to mimic the effects of a keratin treatment, leaving hair sleek and shiny.
Beach Waves All Year Round:
Love those effortless, beachy waves? IGK Beach Club Volume Texture Spray has you covered. This texturizing spray adds volume and hold, without the dreaded crunch, giving you that perfect “I woke up like this” look.
Repair and Shine:
For hair in need of some TLC, the IGK Antisocial Overnight Bond Building Dry Mask is a game changer. This reparative mask uses a bond-building complex and vegan silk to strengthen strands from root to tip, while adding back shine and vibrancy.
Shine on a Budget:
Who says good haircare has to break the bank? IGK Expensive Amla Oil Hi Shine Top Coat proves otherwise. This hair gloss transforms dry, frizzy hair into a sleek, hydrated masterpiece, all while enhancing your natural shine.
Color Chameleon:
Bored with your current color? Breathe new life into your locks with IGK’s Color Depositing Conditioning Hair Masks. Available in a whopping 18 unique shades, including Brown Bella, this fast-acting mask adds vibrancy and shine, while keeping your hair healthy. Perfect for blondes looking to banish brassiness or brunettes wanting to deepen their tones, there’s a shade for every hair color desire.
Beyond the Basics
These product picks are just a taste of what IGK offers. With a wide range of products, from bold color depositing masks to innovative dry shampoos, IGK has something for every hair type and need.
So next time you’re at Ulta, skip the aisle anxiety and head straight for the IGK section. With their commitment to innovation and education, your crowning mane moment might just be around the corner!
