Maggie Gyllenhaal is one of the most respected actresses of her generation, known for her bold and nuanced performances in films such as Secretary, The Dark Knight, and Donnie Darko. Recently, Gyllenhaal was announced as the first celebrity ambassador of Lafayette 148, for the luxury fashion brand’s Fall 2023 campaign.
The Academy Award-nominated actress, screenwriter, producer, and director also happens to be a fashion icon — with a unique and eclectic style that has made her a muse for designers around the world. Her partnership with Lafayette 148 is a perfect fit, as Gyllenhaal embodies the brand’s values of sophistication, femininity, and strength.
“A similar sensibility resides in Maggie’s writing as it does in her onscreen and onstage performances,” says Lafayette 148’s Creative Director, Emily Smith. “She possesses a rare talent for portraying the intricacies of women’s lives, one that is anchored in a deep sense of empathy, humanity, and grace.
“It’s these understated values —complimented by her natural elegance in everyday life — that I find so inspiring in Maggie. So, when thinking about a woman who could effortlessly embody the spirit of the collection, she was a natural fit.”
In an exclusive campaign video interview for the brand, Gyllenhaal explores what writing means to her, sharing, “I have always been someone who’s understood what I think about the world by writing about it.
“For me,” 45-year-old muse explains, “the pleasure in writing has something to do with finding a way to create enough space and freedom in my own mind to figure out and express what I’m thinking about.
“As an actor, you have to learn how to quickly get yourself into that flowing, unconscious, dreamy state; You’ve got to be ready to go whenever the crew is ready. And that’s really served me well with my writing — but I also love that, as a writer, it’s on my own time. I can take days and days to write a scene. There’s as much time and space as you need. I can move entirely in my own rhythm.”
The campaign imagery captured for the second installation of the brand’s Fall 2023 line features Gyllenhaal showcasing collection looks in a Brooklyn brownstone.
The synergy between both the brand and the actress is highlighted within this carefully curated backdrop, as Brooklyn is the neighborhood which is home to both Gyllenhaal and the brand’s design atelier.
Gyllenhaal’s personal style fuses seamlessly with the timeless and sophisticated nature of Lafayette 148’s Fall 2023 collection. Her partnership with the luxury fashion brand is a celebration of her personal style and her commitment to empowering women.
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