Fashionable Angelenos now have another place to shop for the coolest selection of apparel, sneakers, accessories, housewares and more thanks to the latest opening of Kith Beverly Hills. The new retail location (the brand’s second store in Los Angeles and the 10th global flagship) is located on famed Rodeo Drive and boasts 5,500-square-feet of space stocked with Kith men’s, women’s and kid’s lines as well as multi-brand apparel, footwear and accessories, all tailored to the upscale Beverly Hills set.
The Rodeo Drive flagship also features an outpost of the popular Kith Treats, offering its signature menu of ice cream and cereals, along with limited-edition recipes, specials and Kith Treats merchandise.
Founded in 2011 by Ronnie Feig, who serves as CEO and Creative Director, Kith has become the go-to luxury lifestyle brand for models Emily Ratajkowski and Bella Hadid and comedian Jerry Seinfeld, who recently starred in iconic ads for the brand. “Our Beverly Hills flagship is a representation of our evolution as a brand,” Feig tells GRAZIA Gazette. “Having a home on Rodeo Drive is something I could’ve only dreamed about when we opened our first shop 12 years ago.”
While designing the latest outpost, Feig integrated signature Kith elements and added unique details for the decidedly upscale location. There’s a striking entrance constructed entirely of Travertine Bianco and shoes— always a centerpiece of the Kith brand DNA— are displayed across the walls on crystal Tiffany shelving. “We pride ourselves on offering a luxury experience in any Kith store in the world, but being in this area pushed us to the next level,” Feig shares. “Designing this space was incredibly fulfilling and a true milestone in our brand’s timeline.”
To celebrate this opening, Feig and athletic shoe company ASICS have resumed their long-standing partnership with the release of the sneaker GEL-LYTE III Remastered – Super Orange. The design features the exact dimensions of the original pair debuted by Feig in 2007 and features key GEL-LYTE elements, including a nubuck upper, split tongue and classic stripes in orange suede. The shoe is available at the new location and will launch later at international Kith stores and online.
Visit Kith at 262 N. Rodeo Drive, Beverly Hills.
Read the new GRAZIA Gazette: Awards Season edition: