Across the pond at London Fashion Week, all eyes were on the Burberry show as the new chief creative officer Daniel Lee made his debut for the storied British brand. Friends of the fashion house were in attendance, including Killing Eve’s Jodie Comer, model Rosie Huntington-Whiteley, rapper Stormzy, model Georgia May Jagger and the inimitable Naomi Campbell who showed up and showed out in support.
There was a famous face on the runway as well. Lee sent model Iris Law down the Fall/Winter 2023 catwalk in a plaid royal blue sweater clipped with safety pins and a black and yellow woven knee-length skirt, teamed with plaid bright blue and black tights, plush fuzzy booties and a purple leather handbag.
The daughter of actor Jude Law and Sadie Frost has cemented herself as a trendsetting fashion girl to watch, walking the runway of houses like Alexandre Vauthier, Missoni, Roberto Cavalli and Miu Miu. She’s also posed in campaigns for Versace.
An ode to quintessentially British style, the collection was filled with eye-catching cold-weather garments and gear. From feathers and faux fur, to knit canteens, earmuffs and exaggerated trapper hats, Lee incorporated the checks and plaid patterns Burberry has historically been known for in bold and vivacious hues.
Previously, Lee was the creative director of Italian luxury house Bottega Veneta from 2018 to 2021 before it was announced in September that he would helm Burberry.
Two weeks ago, the designer released his first creative campaign for the brand, revealing a new aesthetic and a different logo, the latter of which he pulled from the archives from the house’s Equestrian Knight Design. According to the brand, the original motif was “the winning entry of a public competition to design a new logo, circa 1901.” It features the Latin word “Prorsum,” which translates to “Forwards.” Both the word and the motif were last used by Burberry’s former chief creative officer Christopher Bailey — who left the fashion house in 2018 after a 17-year tenure at the helm.
Lee also transformed and revamped the blunt, boxy typeface designed by Peter Saville under the previous chief creative officer Riccardo Tisci’s reign. Now, the Burberry lettering has been replace with slimmer, more delicate capital letters, inspired by a previous design from the early 20th century, but with a modernized twist.
The campaign, photographed and directed by Tyrone Lebon, featured English stars including actress Dame Vanessa Redgrave, rapper Shygirl, British-Nigerian MC, rapper and record producer Skepta, soccer player Raheem Sterling, model Liberty Ross, and model/musician Lennon Gallagher, the son of Oasis front man Liam Gallagher. South Korean actress and model Jun Ji-Hyun also stars in the campaign alongside musical artist John Glacier, who composed an original score for the brand’s short film.
Lebon artistically captured his subjects around landmark London locations, from the home of Nelson’s Column and the National Gallery, Trafalgar Square, to Albert Bridge, named after Queen Victoria’s husband and Prince Consort, Prince Albert.
Lee follows Tisci, who held the title for almost five years. It’s a new era for the brand, and we can’t wait to see what Burberry brings next.