mascara
Photo Credit: Courtesy of Ciaté London

I can now say I’ve lived long enough to see trends come full circle. While I’m still in mental denial that low-rise jeans have made their menacing rise yet again, some trends I’m happy to see return, while others I would rather jump from a bridge than ever participate in again. High blush application? Absolutely. Thin, emaciated eyebrows? No, why?! The latest trend to make its miraculous return is colored mascara, re-popularized where? You guessed it: TikTok.

While this trend may be new to Gen Z, makeup artists for years have used it as a lifehack to brighten the whites of your eyes and enhance their natural color. Of course, there are a few tips to remember when it comes to wearing colored mascara — your eye color and skin color will impact how the color shows up on your face. And it might require you to know a thing or two about color theory and how it works when it comes down to makeup.

@makeup

Do you use colored mascara?! 💙 thoughts?! @alexiswuzhere #fyp #foryou #makeup #mascara #makeuptutorial #makeuphack #myfuturethanksme #makeuptok #grwm

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For brown eyes, contrasting cool tones like blue, green, or purple will brighten, while a warm burgundy shade will bring out their depth. Hazel eyes can be morphed into a green with a plum color, while green mascara will show their depth. Red shades will make green and blue eyes far more vibrant, while cool shades will make those eyes more vibrant. An easy rule of thumb: contrasting shades from your eye color will brighten, similar shades will deepen them. And that doesn’t even touch on lilac and pink mascaras, which can just offer a lovely pop of color.

Y2K may have been nearly 20 years ago, but the trends will never die. At least our eyes will stay poppin’, right?

Colored mascaras:

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DIOR DIORSHOW MASCARA, $30 VIA SEPHORA. SHOP NOW.
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COLOURPOP BFF MASCARA, $9 VIA COLOURPOP. SHOP NOW.
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CIATÉ LONDON X SMILEY WORLD KEEP AN EYE ON COLOURED MASCARA & LASH TIP TOPPER, $9 VIA CIATÉ LONDON. SHOP NOW.
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L’ORÉAL VOLUMINOUS ORIGINAL MASCARA, $9 VIA ULTA. SHOP NOW.
thoughts?