Bobbi Brown has a brand-new gig, and it’s full of no-fuss essentials that are really, truly, easy-to-use — no matter how much you struggle with your makeup routine.
The famed makeup artist is no longer affiliated with Estée Lauder-owned Bobbi Brown Cosmetics. It’s been four years since the makeup artist parted ways with the brand she founded in 1991 — and now, the Chicago native’s embarking on a brand-new beauty entrepreneurial journey. Enter Jones Road Beauty, a chic new line we can’t wait to get our hands on.
Brown launched Jones Road Beauty on Monday, October 26. According to the brand, the cosmetics line is “a range of clean beauty products that redefine the no-makeup makeup look.” The line bans “over 2,700 potentially harmful ingredients.” For reference, this is even stricter than Europe’s banned ingredient list, which is famously stringent.
According to the Jones Road Beauty website, more products that are launching soon: Just a Sec Eye Tint ($26), Sparkle Wash Liquid Eyeshadow ($24), and The Best Pencil Eyeliner ($22). If you want to be one of the first to try the collection, the brand’s also selling a Start-Up Kit ($68) that contains the not-yet-released Eye Tint and The Best Eyeshadow. Brown considers this curated collection one’s “desert island set,” AKA, the everyday items you need to enhance your natural beauty.
Brown went into this project with a mission: to make products that are “both clean and high performance.” On the brand website, she says, “What I wanted was the makeup equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look, whether it be no-makeup makeup or something with more drama.”
She continues, “It began with the need to create formulas for my own kit. And then it became something much bigger. Jones Road is a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally — and an evolution of how good makeup can actually feel (as well as look).”
Keep scrolling to learn more about the products that are already available for purchase.
The Mascara: Skip the eyelash curler with the help of this volumizing mascara that features a curved wand to help you reach every single one of your lashes.
Miracle Balm: Perfect for the makeup-wearer who loves a one-and-done beauty product, this multipurpose will add tint or glow to eyes, lips, and cheeks. It comes in four shades, ranging from a clear, illuminating formula called Au Naturel to a rich hue named Tawny.
Cool Gloss: This lip gloss contains shea butter, peppermint, and vitamin E to moisturize and protect your pout. The non-sticky formula comes in five different shades and it can also be used on the apples of your cheeks for a little bit of shine.
Start-Up Kit: If you can’t wait to test out the brand, then we recommend scooping up this Start-Up Kit containing Just a Sec Eye Tint in Golden Peach, The Best Eyeshadow in Dark Brown, The Best Pencil in Black, and Cool Gloss in Original (Clear).