As the calendar turns to a new year, Alo Yoga unveils its newest lifestyle campaign and wellness product launch, “Move Into Wellness.”
Featuring renowned personalities Rosie Huntington-Whiteley, Jimmy Butler, and Radhi Devlukia, the campaign is a visual and spiritual journey rooted in movement, reflecting the constant pursuit of mind-body wellness.
This campaign, launched January 1, marks the first time Alo has united its entire health and wellness ecosystem, embodying their commitment to inspire holistic well-being.
Celebrity Campaign Details:
The “Move Into Wellness” campaign leverages the brand pillars of fashion, performance, and wellness, represented by the chosen ambassadors. Alo aims to inspire an attainable version of wellness, focused on feeling better, having more energy, and reducing anxiety.
The goal is to paint a multi-faceted view of wellness, encompassing movement, mindfulness, and recovery, with each celebrity ambassador representing one of these sectors.
- Jimmy Butler — Recovery: Time to heal. Inaction is often as important to the process as action. Recovery encourages reflection, learning, and rest that allows for us to continue the cycle over and over again, stronger with each new day.
- Rosie Huntington-Whiteley — Movement: The physical expression of our inner selves and a means to ground our practices in the present moment.
- Radhi Devlukia — Mindfulness: Mindfulness is where we find a deepening of our connection with our inner selves and a sense of presence in the moment.
Stackable Wellness Supplement Launch:
In tandem with the celebrity campaign, Alo Yoga is expanding its wellness portfolio with a groundbreaking supplement line, set to revolutionize the health and wellness industry. This follows the brand’s successful forays into body care, skincare, hair care, and supplements in previous years.
“We’re so excited to debut our second drop of wellness ingestibles, this time in capsule form,” says Danny Harris, Co-CEO and Co-Founder of Alo Yoga. “Through these innovative daily formulas, we’re continuing to spread mindful movement, inspire wellness, and create a community to complete a holistic wellness routine that puts glow-boosting health at the forefront.”
The Alo Stackable Wellness System™ introduces three highly absorbable capsule formulas for daily wellness. These formulas, available for individual use or as part of a personal supplement routine, include the Superfood Multivitamin, Chill, and Energy Pop capsules.
- Superfood Multivitamin (60 Capsules, $42): This health-first multivitamin combines antioxidants, mind-body balancing adaptogens, nature-sourced superfoods, proprietary enzymes, probiotics for gut health, and premium vitamins. It aims to promote inner wellness, outer radiance, and balanced health.
- Chill (60 Capsules, $42): Crafted to beat stress and induce a calm, euphoric state, Chill features a unique blend of potent botanicals, amino acids, and adaptogens, including ashwagandha and amla.
- Energy Pop (60 Capsules, $42): Providing a caffeine-free energy boost without the jitters, Energy Pop is a powerful blend of natural ingredients to sharpen focus and lift mood, making it suitable for various daily wellness routines.
All Alo wellness products, including the new capsule collection, are free of artificial flavors, sweeteners, colors, preservatives, sugar, soy, dairy, and gluten. They are non-GMO, keto-friendly, and vegan.
Alo Yoga’s “Move Into Wellness” celebrity campaign and Stackable Wellness System™ supplement launch are poised to set a new standard in holistic well-being. With a commitment to clean, bioavailable ingredients, Alo continues to inspire mindful movement, wellness, and community, offering a holistic approach to health and beauty.
The capsules are now available on AloYoga.com, Sephora.com, and in Alo stores nationwide, with additional drops scheduled for the coming months, including sexual wellness in February and digestive and sleep capsules in March 2024.
