Get ready to elevate your wardrobe with Alo Yoga’s latest creation, the Alo Atelier.
If you’re a fan of high-quality activewear and fashion-forward styles, you’re in for a treat. The Alo Atelier is set to redefine your holiday dress code, inspired by the timeless art of Parisian fête dressing.
And it’s officially available to shop starting today, October 19!
Luxury Redefined: Street to Soirée Elegance
Alo Yoga, a brand known for its premium activewear, is stepping into the world of luxury fashion with Alo Atelier. This new collection boasts a range of 30 exquisite pieces designed to take you seamlessly from the streets to soirées. The line includes opulent fabrics, masterful tailoring, and those distinctive Alo details you love.
Materials Fit for Royalty
The Alo Atelier collection features a sumptuous selection of materials, including cashmere, silk, and the brand’s signature Airlift fabric. Whether you’re looking for a show-stopping gown, cozy vegan faux fur outerwear, or elegant loungewear, Alo Atelier has you covered. Prices for this luxurious line range from $248 to $1,900, catering to various preferences and budgets.
Parisian Couture Meets Alo Yoga
The inspiration for Alo Atelier stems from the fashion capital of the world, Paris. The Alo design team embarked on a journey to the City of Light and returned with the vision for a collection that exudes decadence, unlike anything you’ve seen from the brand before.
Summer Nacewicz, the EVP of Creative and Brand Marketing at Alo, explains, “Our design team designs more like a fashion house, but at a very fast pace. As we’re at a higher price point within the athleisure market, we wanted to see how far we could go if there weren’t any cost restrictions to push the brand to create the highest quality product.”
Where to Find Alo Atelier
Alo Atelier is not just a collection; it’s a fashion movement. You can explore and shop these exquisite pieces at three select Alo retail stores in Beverly Hills, Soho, and Aspen. If you prefer to browse from the comfort of your home, the entire collection is also available online at aloyoga.com.
Alo Yoga’s Remarkable Growth
Alo Yoga is no stranger to success. With over $1 billion in sales in 2022, it has become a force to be reckoned with in the athleisure industry. The brand’s loyal customer base, especially in Aspen, Beverly Hills, and Soho, has shown a penchant for mixing designer and luxury pieces with Alo’s activewear.
Expanding the Alo Universe
Alo Yoga has been steadily expanding its brand beyond activewear. With footwear, men’s activewear, supplements, and skincare products, they’ve ventured into various aspects of lifestyle and fashion. Alo Atelier is the next stage in their journey, presenting a more expansive Alo that caters to a diverse range of customer preferences.
Alo Atelier: An Annual Affair
This is just the beginning of Alo Atelier’s story. The luxury capsule collection will become an annual tradition, with a new collection released each year in anticipation of the holiday season. Alo Yoga is evolving to meet the needs and desires of its growing community of wellness enthusiasts.
Alo Atelier is more than a collection; it’s a statement. It’s a reminder that you deserve to indulge in luxury, even in your everyday life. With Alo Atelier, you can effortlessly transition from the street to soirées in a style that’s uniquely yours.
Elevate your wardrobe, and redefine luxury with Alo Yoga’s latest creation.