After dominating the runways of New York, London, Milan and Paris last year, Emily Ratajkowski is now racking up high-end campaigns. It was announced that the model is the newest face of the bestselling fragrance Flowerbomb by Viktor & Rolf and starring in an eye-catching campaign.
Photographed by Inez and Vinoodh, the best-selling My Body author appears in a voluminous petal pink tulle ruffle confection, with her wispy brunette strands falling from her top knot. The model posted a campaign video of herself dancing in the shadows and introducing herself as the face of the scent writing, “honored!” in the caption.
“Emily Ratajkowski (@emrata) is the new face of Flowerbomb. Emily’s multifaceted range of qualities, empower her to be the perfect embodiment of Flowerbomb,” the brand wrote on Instagram. The company’s founders and artistic directors Viktor Horsting & Rolf Snoeren said, “We’ve admired Emily Ratajkowski for a long time and we’re happy to welcome her to the Viktor & Rolf family.”
Lately, the model, actress, Inamorata founder, writer and newly single mother-of-one, is focusing on her podcast, High Low with EmRata. For her latest episode, Ratajkowski sat down with Italian fashion designer Donatella Versace.
During their chat, the two shared some exciting news that Ratajkowski will be the face of the Spring/Summer 2023 Versace campaign.
“Thank you so much,” Ratajkowski told Versace. “I’m so beyond honored. It was a dream come true. And in this particular moment in my life, I feel like for so long, there’s things that you have on your vision board where you’re like, ‘Oh, I would love for this, this and this,’ and to be a new mom and just starting this podcast and really I feel like coming into myself and to have that moment as the Versace, as the face, I could cry honestly, makes me feel very emotional.”
Donatella said, “I mean, I was looking at you in the show, the other girls are great, but then you had something more you know, some more confidence, some more power in yourself and I said she has to be the face of Versace.”
