Jumping from milestone to milestone, the Saudi-born label Abadia will now be available to shop through Net-A-Porter.
The women-led ethical luxury brand is adding yet another win to their 2023 calendar, before wrapping up the year. Announced through a joint Instagram post, Abadia will now have global reach through renowned luxury online marketplace Net-A-Porter, becoming the first Saudi Arabian brand on the e-commerce platform.
Founded by the NGO-fellow-turned-contemporary fashion designer, Shahd AlShehail creates elevated timeless pieces for the modern woman. From a sunny-yellow satin gown to a feathery light crinkled maxi dress, each piece has character and flair of its own.
Consistent with the upended creativity and innovation that comes out of KSA, this Riyadh-based brand continues to disrupt the fashion landscape through re-imagining multidimensional fashion. If you want to take your wardrobe to an untapped dimension of elevation, shop Abadia on Net-A-Porter now.
Abadia’s growth
Abadia didn’t just find themselves in the enviable position they’re in today. They took consistently strategic and careful steps that aligned with their greater values and ambitions. A few months ago they secured funding in a New York roadshow hosted by the Saudi Fashion Commission, from notorious investment company Tumeric Capital. With the Saudi Fashion sector receiving a $32 billion forecast by 2050, international investors were eager to get their foot in the door, and Abadia pioneered that agenda.
Following their financial success, they brought the metropolis city to a pause at the Riyadh Fashion Week this October. Abadia’s signature intermixing styles and structures took the stage on the womenswear day, of the high fashion week. From free-flowing silk abayas to strictly structured waistcoat-like tops, AlShehail re-instated her ever-evolving design philosophy in her newest collection. Blending a rigid modernity with a sense of feminine ease, each piece has a distinct luxurious feel.
Committed to transparency, the brand is built on ethical practices, from material use to waste management and even fair wages. A luxury brand that holds themselves and the larger fashion industry accountable, AlShehail consistently advances her brand to new leaps. Live on Net-A-Porter, Abadia launches their exclusive edit ready to take up space in your wardrobe.
