A series of exciting fashion pop-ups are coming to Saudi Arabia.
Spearheaded one of the nation’s leading retail groups, Cenomi Centers, the new activations will bring a groundbreaking fusion of luxury and innovation.
GRAZIA is here to unveil a series of seven exciting fashion and beauty activations are launching across three major Saudi cities—Riyadh, Jeddah and Dammam— brought to you in partnership with Cenomi.
Set to launch in March, the experiential three-day shopping activations will see some of the region’s leading faces in fashion and beauty partake in a series of panel talks, masterclasses and much, much more.
With a portfolio comprising of 22 shopping destinations, located across 10 major Saudi cities, including Riyadh, Jeddah and Dammam, Cenomi has become the go-to for curating immersive lifestyle experiences. Merging global trends with local flair to craft the next generation of lifestyle destinations, they house international brands including Lacoste, Tommy Hilfiger, Massimo Dutti and H&M to beloved local icons.
After the successful launch of its latest lifestyle offering, U Walk Jeddah, this only marks the beginning of an exciting new chapter for Cenomi. Flagship centres Jawharat Riyadh and Jawharat Jeddah are set to open in 2025, which will bring a new meaning to luxury shopping in the Kingdom, which is in steadfast alignment with the all-important Vision 2030 mandate.
As we enter a new season, GRAZIA and Cenomi are here to bring you a shopping experience in the Kingdom like no other this spring.
The full schedule
the view mall riyadh – April 24 to April 26, 2024
It’s Grazia’s time to shine in Riyadh. Join us at The View Mall from April 24 until April 26, where a series of enriching panel discussions and stellar styling sessions await.
On April 24 at 9pm, learn how to “win the social media game” with special guest Anwaar Al Sowayan. At 10pm, a fireside chat titled 30 Approach to Wellness will be hosted in collaboration with Decathlon, with Diet Lillian and Amal Fitness in attendance.
On April 25, a panel talk discussing The Future of the Abaya with Reema Dahbour is scheduled at 9pm, followed by a Summer Essentials styling session with Okaidi and Malak Monzer taking place at 10pm.
The final day of our three-day event is perhaps the most unmissable. A Summer Essentials session with Sketchers will take place at 9pm, followed by a Modern-Modest styling session with LC Waikiki at 10pm.
Al Yasmin Mall Jeddah – April 17 to April 19, 2024
The immersive series of fashion pop-ups return to Jeddah post-Eid Al Fitr, this time at Al Yasmin Mall Jeddah. From April 17 to April 19, 2024, this popular shopping destination invites you to immerse yourself in a series of expert panel talks in collaboration with Cosmopolitan Middle East.
From insightful discussions to style sessions, the three-day activation is one you don’t want to miss.
Starting on April 17 at 9pm, join Shahrazad AlFaisal for a discussion about embracing homegrown creativity for authentic artistry. This will be followed by a styling session in partnership with LC Waikiki at 10pm, which will be a perfect opportunity to get some inspiration to update your wardrobe for a new season.
On April 18 at 9pm, immerse yourself in a styling session in partnership with Centerpoint, followed by a 10pm masterclass titled’The Beauty of Makeup Selection’.
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The final day of the Al Yasmin Mall Jeddah activation in collaboration with Cosmopolitan Middle East is all about fashion and beauty content creation. On April 19 at 9pm Shahrazad and the expert panel will highlight the importance of homegrown Saudi fashion, followed by a masterclass on how you can grow your following on social media hosted by Shahrazad and Abeer Sinder in partnership with SNDR.
U Walk Jeddah – April 3 to April 5, 2024
A new week calls for a new series of activations, this time at U Walk in Jeddah. From April 3 to April 5, 2024, this popular shopping destination invites you to immerse yourself in a series of expert panel talks in collaboration with Cosmopolitan Middle East.
For those who are fashion-forward individuals, the first panel will be just the ticket for you. On April 3 at 10pm, Shahrazad AlFaisal will host a fireside chat about crafting compelling beauty and style narratives in the world of fashion.
The following day on April 4 join Shahrazad, Powder Beauty and Cosmopolitan Middle East again for a panel discussion about the evolving beauty standards in the Kingdom, delving into the topics of how you define beauty and the power of social media influencing the younger generation when it comes to beauty standards.
Then on April 5, head to U Walk Jeddah to discover an insight into what the future of Saudi fashion holds and how its shaping the fashion space on a global scale.
Mall of Arabia Jeddah – March 27 to March 29, 2024
The first in the series of exciting activations has arrived at Mall of Arabia in Jeddah. From March 27 to March 29, 2024, immerse yourself in a series of expert panel talks for fashion, styling tips and more in collaboration with Harper’s Bazaar Arabia.
On March 27 at 11pm, get ready for a curated Ramadan-ready edit hosted by Saudi image consultant Reham Abulfaraj and Centerpoint. You’ll get an up close look at pieces from their latest collection and how they can be styled for different occasion, highlighting the versatility of the pieces. You’ll also be able to get some personal style tips from Reham in a curated Q&A session.
For the wellness enthusiasts, the workshop on March 29 at 10pm with Shahrazad Alfaisal and Decathalon is the one for you. You’ll be talked through the importance of wellness in the modern world and how you can incorporate it into your daily routine, as well as finding the motivation to better yourself amongst your own community. And while wellness can seem like an overwhelming topic, you’ll also learn just how you can make it more accessible to yourself and those around you. Hala Dakhil, Co-Founder and Head Trainer of Pulse Studio KSA, and Karama Yoga owner Lana Nazer will also be there
Following the immersive wellness workshop, Noha Sindi and LC Waikiki take to the stage to talk you through a curated kidswear edit. You’ll be shown a selection of multifunctional trend-led pieces to build a child’s capsule wardrobe and how to plan your kids’ wardrobe around seasons, travel and growth spurts.
Stay tuned for the unveiling of more of the activations.
For more information visit cenomigroup.com.
