In the last few years, Saudi Arabia has catapulted itself as a hub for fashion.
Under the Kingdom’s groundbreaking plan to diversify the country economically, socially and culturally, which is known as Vision 2030, one of the nation’s leading retail groups, Cenomi Centers, is spearheading the charge.
In a groundbreaking fusion of luxury and innovation, GRAZIA is here to unveil series of seven exciting fashion and beauty activations are launching across three major Saudi cities—Riyadh, Jeddah and Dammam— brought to you in partnership with Cenomi.
Set to launch in March, the experiential three-day shopping activations will see some of the region’s leading faces in fashion and beauty partake in a series of panel talks, masterclasses and much, much more.
With a portfolio comprising of 22 shopping destinations, located across 10 major Saudi cities, including Riyadh, Jeddah and Dammam, Cenomi has become the go-to for curating immersive lifestyle experiences. Merging global trends with local flair to craft the next generation of lifestyle destinations, they house international brands including Lacoste, Tommy Hilfiger, Massimo Dutti and H&M to beloved local icons.
After the successful launch of its latest lifestyle offering, U Walk Jeddah, this only marks the beginning of an exciting new chapter for Cenomi. Flagship centres Jawharat Riyadh and Jawharat Jeddah are set to open in 2025, which will bring a new meaning to luxury shopping in the Kingdom, which is in steadfast alignment with the all-important Vision 2030 mandate.
As we enter a new season, GRAZIA and Cenomi are here to bring you a shopping experience in the Kingdom like no other this spring.
GRAZIA ME x CENOMI: THE FULL EVENT SCHEDULE
DAY 1: WEDNESDAY, APRIL 24
Session 1
When: 9pm
Where: The View Mall, Riyadh.
Session 2: Fireside chat: 360 approach to wellness
This session is hosted in collaboration with Decathlon, with Diet Lillian and Amal Fitness as our special guests.
When: 10pm
Where: The View Mall, Riyadh.
DAY 2: THURSDAY, APRIL 25
Session 1: Fireside Chat – The future of the Abaya
When: 9pm
Where: The View Mall, Riyadh.
Session 2: Styling session: Summer essentials
This styling session is hosted in collaboration with Okaidi.
When: 10pm
Where: The View Mall, Riyadh.
DAY 3: FRIDAY, APRIL 26
Session 1: Masterclass – How to win the social media game
When: 9pm
Where: The View Mall, Riyadh.
Session 2: Styling session: Modern modest styling
This styling session is hosted in collaboration with LC Waikiki.
When: 10pm
Where: The View Mall, Riyadh.
For more information visit cenomigroup.com.
