On the lookout for new fits to revamp your wardrobe? With a fresh attitude and chic style, many brands have just landed in the region. From elevated basics to never-seen-before statement pieces, we’ve rounded up all our favourite new brands available in the region and where you can buy them. Check out the list to be the first to shop the pieces.

Sneakers Lab by City Centre Mirdif

Courtesy of City Centre Mirdif

If you are a sneakerhead, head to Sneakers Lab by City Centre Mirdif to shop limited edition collectables from brands including Nike Dunks, Retro Jordans, Adidas Yeezys and more. The pop-up store and experience opened on February 26th at the mall’s Central Galleria and is operated by HypeSelection, an upcoming Dubai-based sneaker and streetwear boutique. As part of the mall’s SS Fashion campaign, the space was initiated to bring all those passionate about sneakers to connect and create a community of like-minds. Additionally, you can get your shoes customised or cleaned at the lab’s shoe care zone. The store also features streetwear apparel, accessories and other collectables from international brands such as Supreme, Essentials, Anti Social Social Club and Drew.

Available at City Centre Mirdif

Olivia von Halle’s SS23 collection

Courtesy of Olivia von Halle

Crafted in lush shades and fresh prints, Olivia von Halle’s SS23 collection maintains its luxe aura while taking a distinct tropical turn as it pays homage to travel at its most romantic and nature at its most extravagance. The collection, launched on February 2023, introduces new designs in rich colourways and ornamental patterns while returning with updated designs of OvH signature pieces including the Mossy slip dress and Fifi pyjama, as well as sustainably made cotton-silk. Feel the true essence of luxury with Olivia von Halle nightwear made from Chinese silks, gently combed cashmere and mother-of-pearl buttons honouring traditional hand embroidery and screen-printing techniques in its British workshops.

Available at oliviavonhalle.com.


new brands

Founded in 2018 by creative multi-hyphenate Eli Russell Linnetz, ERL has released their new playful collection, “In Dreams: A Journey Into The Past..” and is available to shop at THAT Concept Store. ERL is most known for dressing A$AP Rocky for the 2021 Met Gala and teaming up with Kim Jones on Dior‘s menswear resort collection in May 2022 amongst other things. This collection reflects the heart and spirit of Los Angeles by reminiscing on American classics and blurs the line between realism and surrealism. If you love playful colours, and eccentric styles akin to ’80s silhouettes thrown in together with nostalgia, this is a must-buy. 

Available at THAT Concept Store

KITH Spring and Spring Classics 2023 collection

Discover thoughtfully tailored silhouettes across outerwear, activewear, knitwear & more with Kith, New York’s leading lifestyle brand. Kith offers a variety of styles in its  Spring and Spring Classics 2023 collection featuring elevated transitional fabrics, coordinating sets for mix-and-match-ease fabrics and lightweight layers designed for the season ahead. The palette is rooted in dark-tone neutrals, putty whites, dusty mint and acid green. Our favourite is Sawyer, a cropped leather patchwork jacket that will enhance any look instantly. All pieces from the collection are crafted for comfort and everyday luxury.

Available at Ounass.

Métier London

From the Duchess of Cambridge to Nicole Kidman, the Métier bag has made countless cameos since its release in 2017. The classical bag is created with the finest materials and meticulous handcraftsmanship. Métier does an excellent job at sculpting modern but timeless pieces that are also highly functional.

Available at NET-A-PORTER