From eye-opening, 100% vegan mascaras to show-stopping hair mists and refreshingly cooling mud masks for your scalp, February’s beauty launches have been nothing short of thrilling. Steel yourself, because you’re about to do a whole lot of adding to cart.

Skin Story products sit in a still-life arrangement using wooden plinths on a grey background
Courtesy of Skin Story

SKIN STORY

Treating your delicate eye area with the care and delicacy it deserves, Skin Story’s vegan Drama Mascara is formulated without potentially irritating ingredients like parabens or sulphates. The thoughtfully designed brush, paired with the jet-black formula, promises to lift, add length and make your lashes look fuller. Oh, and did we mention that it’s pumped with peptides and castor oil to keep lashes feeling healthy? Tick, tick and tick!

New Beauty Launches: Skin Story Drama Mascara on a white background
Drama Mascara, Dhs140, SHOP NOW

GUERLAIN

Get ready to intoxicate all you pass by with a sensuous sillage, thanks to Guerlain’s latest iteration of their famous “Santal Royal Les Absolus d’Orient” eau de parfum. Reformulated specially for your lengths, delicate notes of sandalwood and rose will tickle your olfactory senses with every flick of your hair.

Guerlain's Santal Royal Hair Mist on a white background
Santal Royal Hair Mist, Dhs356, SHOP NOW

AĒSOP

Lightweight but still intensely hydrating, Aēsop’s newest serum is ideal for those who avoid heavy formulas, without having to compromise on potency. Delivering a concentrated dose of vitamins and nourishing botanicals, it replenishes and balances combination and oily skin types, making it ideal for those in hot and humid climes. Plus, industry faves like vitamin C and niacinamide work to brighten, balance and soothe skin.

New Beauty Launches: Aesop's Lucent Facial Concentrate on a white background
Lucent Facial Concentrate, Dhs430, SHOP NOW

MAISON FRANCIS KURKDJIAN PARIS

Inspired by the 24/7 rush of bustling cities and the jarring beauty of nature amid city lights and sky-high architecture, Maison Francis Kurkdjian’s latest juice is as fun and as vibrant as a busy city street, driven by addictive notes of fresh florals and musky sandalwood.

New Beauty Launches: MAISON FRANCIS KURKDJIAN PARIS 724 Eau de Parfum on a white background
724 Eau de Parfum, from Dhs583, SHOP NOW

FABLE & MANE

Scalp care is fast becoming a need-to-know trend, and for good reason! A healthy scalp leads to healthy hair, which is why we’re obsessed with this mud mask from Fable & Mane. Lightweight, vegan and silicone-free, it’s designed to become a part of your weekly hair ritual, encouraging you to engage in a moment of self-care that’s as good for the mind as it is your scalp. Fortified with ayurvedic superheroes, view this as a facial for your scalp, with ingredients like sea salt, menthol and plant oils all working together to exfoliate, soothe and hydrate. Flakes who?

New Beauty Launches: Fable & Mane SahaScalpTM Cooling Scalp Mud Mask on a white background
SahaScalpTM Cooling Scalp Mud Mask, Dhs137, SHOP NOW