Ever wonder how to get your foot in the door of the beauty industry? Lancôme is ready to show you how. The French luxury perfume and cosmetics house is extending the impact of its charitable program, Write Your Future, in the Kingdom of Saudi Arabia. This news comes from a surprise partnership between Lancôme’s Write Your Future and Aloula, a non-profit organisation based in the KSA. The result is a mentorship program dedicated to supporting women who are entering the workforce in Saudi Arabia, specifically the beauty industry.
The partnership between Write Your Future and Aloula is set to launch on the International Day of Education, January 24th 2023, and will assist up to 700 Saudi Arabian women as they enter the beauty workforce. Those enrolled in the program will receive specialised in-person and online mentorship from Lancôme’s team of experts in Skincare, Fragrance, Makeup, and Human Resources.
Lancôme’s training team will also provide opportunities to review career paths in the beauty industry, while prepping the program’s beneficiaries for the job interview process. At the end of the mentorship, the beauty brand will provide those who attended their workshops on sales techniques, make-up, and skincare with a valuable certificate of completion. This opportunity may seem too good to be true, but it doesn’t stop there. Lancôme’s Write Your Future program will also be donating Dhs73,333 to Aloula’s cause, resulting in an increase of technological resources in the women’s computer labs.
Aloula has a 60 year track record of improving the lives of women through educational and professional training, whereas Lancôme’s Write Your Future program has existed since 2017. The ladder has benefitted women across 50 markets, creating enrichment-based programs and supporting local organisations, like Aloula.
These two charitable organisations are aligned on the importance of education and achieving personal goals. The endgame of their partnership is to empower women with technical skills and knowledge while they prepare to enter the workforce, in order to boost confidence and set them up for leadership roles and economic independence. Tools learned and meaningful connections made through this mentorship programs lays a strong foundation for women’s success in the beauty industry, which is why this partnership and program is so important.
