A Ramadan collection that transcends the month, Alanoud Badr aka Fozaza has partnered with Steve Madden to release a timely capsule entitled “Beyond Boundaries” for the month of fasting.
Filled with red statement pieces and a muted take on the usual shimmer, this edit features bags, heels and sneakers. Partnering with the Saudi-Lebanese star the leading accessories brand fuses the region’s cultural DNA with modern designs and styles. Steve Madden brings global fashion trends from the runway to the Middle East which suits regional dressing.
From playful handbags to comfort-first sneakers, Fozaza sat down with GRAZIA to walk us through her creative process during the makings of this edit during the exclusive launch event in Dubai at the Dubai EDITION Hotel. Touching on her insider style philosophies and her longevity-focused collection she walks us through her newest collaboration.
Beyond Boundaries collection by Fozaza for Steve Madden
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Centering sustainability without sacrificing boldness, Alanoud’s vision for this Ramadan collection was rooted in unconventionality. “I didn’t want to focus on the typical Ramadan style,” she explains at the launch event. “I wanted something sustainable, something that will take you throughout the whole year, from summer to Ramadan to Eid.”
For instance she features an oversized travel bag in a slightly emboldened perforated pattern. With thick handles and forgivingly spacious details, it doubles as a practical statement staple.
However on the other hand she features a range of pointed-toe patent leather heels that prioritises unapologetic style over anything else. While its lightweight quality makes it a flexible option, the Beyond Boundaries collection by Fozaza for Steve Madden offers unique flair in each piece.
While her edit offers breath and versatility in its pieces, her design approach and vision stood on more sturdy ground. “I came in bulldozing, you can ask the team,” she laughs. “I knew exactly what I wanted, I came with a clear vision.”
With overpowering your entire look, style or personal fashion approach she brings you trend-setting additions that elevate your outfit. Incorporating edginess with comfortability, Alanoud designs for the women who is purposeful and adamant. “She knows who she is, she knows where she’s going, and she’s not afraid of it,” she describes.
Much like herself, the Beyond Boundaries collection by Fozaza for Steve Madden embodies effortless style with subdued energy.
The FOZAZA Fashion Instructions
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Known for her own personal fashion sense, Fozaza has featured in our weekly best dressed for her elevated adventurous fashion takes many times. From loud cinching corset ensembles to effortless denim uniforms, she offers daring chicness in each look.
“I think people should take risks with fashion and give more of their closet a chance,” she says. “Even with Ramadan, you can never go wrong with kaftans, but give dresses a chance. Or you could get the same modest look with a long maxi skirt and a jacket.”
While trends are fleeting a ever-changing, by interacting with each piece and season in your own way, Alanoud believes you can make it your own: “For example, red is the colour of the season but it’s a colour that a lot of people kind of run away from.” However, through adding it to softened easy looks you can use bolder pieces to make an edgy refined statement. One that’s not overpowering it also has something to say.
Continuing on the path of effortless statement fashion, the Beyond Boundaries collection by Fozaza for Steve Madden makes some chic noise. Available in store and online, shop your staples for the holy month through this coveted collab.
Shop the collection at stevemadden.me and at 6thstreet.com.
