What happens when the it supermodel of the moment and the it luxury brand of the moment come together? Magic, of course.
And that’s exactly what encompasses Miu Miu’s latest handbag campaign with Palestinian-Dutch model Gigi Hadid taking centre stage.
Inspired by the bygone era of the 1930s, Gigi embodies an uber feminine look as she models the iconic Miu Miu Arcadie and Wander bags in a series of new colourways. From creamy orange pieces to Cognac brown contrast, the selection offers a lively return to bright hues.
Notably, a historical pull in the shoot’s creative direction leaves us enthralled. With a perfectly rounded curl at the end of her glossy bob, Gigi embodies the quintessential 1930s woman in very facet, honouring the renowned feminist photographer Madame Yevonde, Prada’s more-provocative little sister continues to tell the untold stories of pioneering female creatives.
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Photographed by Steven Meisel, the Italian fashion house chooses to refocus on its signature matelassé craftmanship with this spotlight.
Grounded the brand’s DNA, the intricate leather weaving method has catapulted a range of its accessories to IT status. Rugged in its texture yet butter smooth in its material, the Miu Miu bags in this campaign hold that tangled velvety vividness.
Shop the pieces from Miu Miu’s 2024 Bag Campaign with Gigi Hadid
In a boxier shape this rectangular bag comes in an energetic yet slightly water done yellow tone. With the Miu Miu logo embellishment sitting proudly in the centre, it radiates a since of sunny edge.
Plucked from the season’s flowers, this shoulder bag seems to illustrate the bursting lively aura of spring. In a digestible orange hue, this piece is for the girls who lean into playful fashion.
Where timeless elegance with a twist lives, a Miu Miu piece is not too far away. In an smoky whiskey brown, the rounded wander bag also appears in shades for everyday use.
