In between being a mom, model, activist and nine-time cover girl, Nour Arida has taken some time to venture off into the world of fashion design, as she has recently co-created a line of children’s clothing called Generation Peace. But little did we know before her days of influencer and walking the Paris Fashion Week runways, Nour was a buyer for one of the biggest retailers in the Middle East, teaching her a lot about consumer behaviour, merchandising and the world of social media.
Nour’s unique bond inspired the venture with her daughter Ayla. The mother and daughter duo have created a clothing label that easily fills the gap between what kids want to wear and incorporates the parent’s concerns for comfort and practicality.
Created alongside Nour’s childhood friend and designer, Rebecca Zaatar, Generation Peace is working toward empowering young children to lead the way by using their voices, all while highlighting equality, consciousness through fashion and freedom of expression. Nour’s message to the world is simple “To let go of our current world and reimagine it with those innocent young souls at the helm instead.”
The collection is eco-friendly with 100% recyclable packaging that can also be used as colouring canvases for children. Each garment is made in Lebanon to support local businesses, with an additional perk that all leftover fabric is used to make matching accessories.
Generation Peace’s newest capsule collection designed exclusively for Bloomingdales Middle East ranges in a wide selection of sizes for both girls and boys, ageing six months to twelve years. The collection consists of an array of pastel tones in onesies, graphic t-shirts, easy separates and more.
The Generation Peace exclusive capsule and latest arrivals will soon be available to shop online and in-store at Bloomingdale’s.
