Technology is changing the world and the way we function on a daily basis, therefore the fashion world is not far behind. Your favourite luxury fashion brands such as Cartier, Diesel, and Tiffany & Co. launched their new exciting projects in the digital world, enhancing virtual and augmented reality. The non-fungible tokens, NFTs, are rising in popularity among luxury brands in the fashion industry with their unique selling points and various collaborations. The future of retail shopping is on the way to a new era of digital transformation.
The AR experience at cartier
It’s beyond exciting to see how Augmented Reality is revolutionizing the luxury brand experience at Cartier. The jewellery line which was established in 1847, is moving forward with the use of technology by breaking the norm. Cartier has partnered up with the software developers Jolibrain and Blue Trail Software to create a new ‘Looking Glass’ experience available in very few selected stores around the globe. The new technology offers customers to try on rings that might be ‘out of stock’ or your favourite ring from your wish list is not available in your size or you are one of the special customers who wish to have their ring made with custom adjustments. Basically, no matter your problem, AR technology is now the perfect addition to the luxury brand, offering customers a unique and entertaining experience, which might be the future of retail shopping.
diesel partnership with hape nft
Fashion brand Diesel announces the launch of a non-fungible token (NFT) collection in partnership with a blockchain startup called HAPE. Diesel’s creative director Glenn Martens and HAPE start-up creator Digimental, co-created the NFTs which will offer you physical and also digital value. The benefits of the digital collectible will offer 1DR POD crossbody bag with additional exclusive benefits which include access to private events and community benefits. Additionally, Diesel also launched a NFT digital and physical wearables platform called D:VERSE, bringing luxury digital wearables to the Metaverse. Diesel is constantly making sure that virtual reality is the future of the fashion industry.
The unique fashion design competiotion on roblox
The MetaHug Marketplace is working towards transforming fashion designing into the digital world, where users will be able to start-up and create their own fashion lines. The platform will teach you how to sell and market your fashion brand in a virtual world, which will lead to much easier steps for users to open up their own fashion boutiques. The new virtual space will allow users to create personalised avatars and unique fashion designs. If you are an emerging fashion designer, make sure to get started and you can become ‘next in fashion.’
The Diamond tiffany & Co. cryptopunk nft necklace
CryptoPunk holders who own $50,000 (30 Ethereum), can receive a handcrafted pendant that is designed after their virtual NFT. Tiffany & Co. created a unique pendant made out of 30 diamonds, hanging on an 18K golden chain which features five diamonds on the clasp. Tiffany renames the collection to ‘NFTiff.’ The collection is extremely limited with Tiffany selling 250 NFTiffs, however, these can be redeemed once you own a CryptoPunk.
