Zac Efron and Jessica Alba are back with a new edition of the Dubai Presents series titled ‘Dubai: A Riveting Mystery’. Directed by the award-winning director Craig Gillespie, the trailer follows Efron’s character, an archeologist, and Alba playing the role of a professor. The 96-second trailer gives viewers an inside look into some of Dubai’s best locations such as Dubai Opera, Souk Madinat Jumeirah, Downtown Dubai, Al Seef, and many more.

Dubai Tourism earlier launched its global marketing campaign Dubai Presents in August with the action thriller “Dubai Presents: A Five-Star Mission”, starring Efron and Alba in the lead. Since then, the series has brought other adverts “Dubai: A Captivating Saga“; “Dubai: A Brand New You” and “Dubai: A Romance to Remember”. To reach a wider audience, Dubai: A Riveting Mystery is releasing across 27 countries in 16 languages via cinema, print, broadcast, out of home, digital and social media channels.

“As part of our strategy, we have consistently used innovative campaigns to further highlight the city’s multi-faceted touristic appeal. This synergetic approach to showcasing Dubai’s diverse offering involves the enlistment of celebrities, influencers, and community personalities, creating a steady stream of ambassadors and advocates to constructively help narrate Dubai’s story,” said Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism). “This is reflected in a remarkable way through our latest campaign, Dubai Presents, which highlights the array of attractions and experiences that global travelers can enjoy and then turn those experiences into engaging, memorable stories about Dubai.”

You can read Grazia’s exclusive interview with Efron and Alba here.