You’re invited to share a spectacular moment with Chanel as it celebrates the re-release of its iconic 1987 timepiece, the Première Édition Originale. The much-loved French luxury fashion house is hosting a four-day-long extravaganza in Downtown Dubai in honour of the watch called the “Première Funfair.”
Chanel’s Première Funfair in Downtown Dubai begins on Wednesday, March 15th and ends on the following Sunday, March 19th. It’s an inclusive event hosted by the French Maison that is open to the public throughout its run. All you must do to attend is book a timeslot on the official Chanel site. Once you have waited for your reservation, the real fun begins; time is of the essence at this watchmaking-inspired funfair.
The French luxury fashion house has been tight-lipped regarding the event’s itinerary. However, suppose it’s anywhere near as successful or enriching as Chanel’s previous brand activations, like the Gabrielle Chanel Fashion Manifesto Exhibition in Tokyo or the “les Rencontres” Chanel podcast. In that case, we know that the Première Funfair will be a treat to attend.
This Dubai-based brand activation is a follow-up to the successful Chanel beauty pop-up event celebrating N°1 DE CHANEL that was hosted in Downtown Dubai in February of last year. Using the brand’s previous wins as an indicator of greatness combined with the ardent dedication that Chanel has shown to re-releasing its Première Édition Originale timepiece, we believe that this funfair will be well worth attending–even if it’s just for a chance to view the elegant Première Édition Originale watch up close and in-person.
Reserve your timeslot for Chanel’s Première Funfair in Downtown Dubai here.