It’s time to bring out the popcorn and get cosy by the flatscreen to watch Bulgari’s new docufilm Inside the Dream. As the title suggests, this docufilm takes you inside the inner workings of Bulgari and pulls back the curtain on the high jewellery maison’s production methods to give viewers exclusive insight into the brand’s creative process. From the hunt for precious gems to behind-the-scenes footage of brand collaborations with celebrities like Zendaya, we see Bulgari in ways we have never seen before. The film is as raw and brilliant as the brand’s precious gemstones.
The docufilm was a hit at the Toronto International Film Festival, where it debuted in September 2022. Bulgari was quick to release the rights to stream Inside the Dream in select countries afterwards, and now, this group of countries includes those residing in the MENA region. Bulgari’s Inside the Dream is available to stream now on MBC Shahid.
Inside the Dream was produced by the Paris-based production company Terminal 9 Studios and was directed by the emerging French filmmaker Matthieu Menu. It follows the footsteps of Bulgari’s jewellery creative director, Lucia Silvestri, who has earned a reputation in the business for buying extraordinary gems. During Inside the Dream, we follow her on-screen as she searches high and low for precious gems in Jaipur, India. The film reveals the process behind what happens to these gems once they’re back at Bulgari’s headquarters in Rome, Italy and how artisans wield them at the high jewellery maison’s workshop. This unique look into Bulgari’s creative process evokes a newfound appreciation for the expertise and innovation that goes into creating high jewellery pieces.
Familiar faces appear in Bulgari’s Inside the Dream docufilm, like Zendaya, Chiara Ferragni, BlackPink member Lalisa, Lily Aldridge and Priyanka Chopra Jonas. As spokespeople for Bulgari, this diverse group of talented women are unified by their connection to the high jewellery maison and the breathtaking jewellery it distributes. Watch as you go behind the scenes with them on photoshoots and fittings, where they share insights on high jewellery and what it means to be the face of Bulgari. It’s an excellent opportunity to create your own connection to the brand since you’ll be versed in its inner workings after watching Inside the Dream.
Stream Bulgari’s Inside the Dream docufilm on MBC Shahid, here.
