Bulgari is no stranger to cinema. The High Jewellery Maison has counted red carpet clients such as Audrey Hepburn, Elizabeth Taylor and more recently the likes of Zendaya. For the first time ever Bulgari will receive air time on the silver screen with the release of Inside the Dream, an unprecedented look behind the scenes of the previously unseen creative process.
Produced by Terminal9 Studios and directed by emerging talent Matthieu Menu, the film follows the footsteps of Jewellery Creative Director Lucia Silvestri. Known as the woman who buys the most extraordinary gemstones in the world, Silvestri learnt her business directly from the Bulgari family, making her way year after year into a largely male-dominated industry.
From the search for precious gems in Jaipur, India, to the conception of unique pieces in the Bulgari headquarters from Rome, through the masterful artisanal production at the Maison’s Workshop – a secret location where the most exclusive jewels are crafted – each stage of the journey uncovers the unique talents and skills that make up the luxury and wonder of the brand.
Of course this does not just stop with creation of the jewellery but the ultimate purpose for it to be worn. Here we also gain insight into five extraordinary women who make up an exclusive cast of friends of Bulgari including the aforementioned Zendaya, Chiara Ferragni, Lalisa aka LISA, Lily Aldridge and Priyanka Chopra Jonas.
One particular piece is the Serpenti Hypnotic Emerald necklace treasuring a staggering 93.83 carat Colombian cabochon-cut emerald with its sinuous body preciously set with diamonds and emeralds. As the first person ever to wear the magnificent masterpiece, Zendaya made a mesmerising arrival at the red carpet of the 78th Venice International Film Festival, unveiling to the world the breathtaking result of a year-long journey.
Inside The Dream saw a world premiere at Toronto International Film Festival last week of which Bulgari was an official partner. It is now available to stream on Prime Video in over 100 countries.