Beyoncé is in the midst of a beauty renaissance—an aptly timed rebirth in celebration of the world premiere of the songstress’ Renaissance: A Film by Beyoncé concert movie. The queen of the Beyhive has eschewed her suitably-named honey bronde hair for a hue that reflects the accolades of her seventh studio album.
Indeed, Beyoncé cemented her status as the acme of ‘that girl’ by debuting long, pin-straight platinum blonde locks that grazed the bottom of her back.
Beyonce’s new platinum blonde hair is a beauty rebirth apt for the new Renaissance era. Credit: Instagram/@yvettenoelschure
She might have shouted out a plethora of colours on her Renaissance album single “Cozy”, but Beyoncé has piqued our interest with the shade she omitted—platinum, like the colour the record is certified.
At the premiere, the 42-year-old appeared to skip the fanfare of the chrome carpet—another hue she’s made her signature. Later in the evening, Beyoncé’s publicist, Yvette Noel-Schure, shared an image of the star posing on the metallic step-and-repeat at Beverly Hills’ Samuel Goldwyn Theater.
For the premiere of her fourth concert documentary film, Beyoncé continued the high-fashion-meets-disco sartorial mode seen in the costuming of her Renaissance tour.
The film star and director took the silver screen element of the theatrical release to heart by wearing a sculpted silver chainmail gown from Versace. The body-conscious dress featured hip-hugging proportions and a geometric strapless bodice. Beyoncé completed her ensemble with ballroom-approved silver opera gloves and Tiffany & Co. diamond earrings. (As she sang in “Heated”, Beyoncé’s “Got a lot of style, got a lot of Tiffany on me”.)
According to Variety, the secret soirée required a compulsory “cosy opulence” dress code. In attendance were Beyoncé’s Destiny’s Child band members, Kelly Rowland and Michelle Williams, The Little Mermaid star and former protégé, Halle Bailey, Janelle Monáe, Issa Rae and more. Sadly, Blue Ivy (who was a mainstay on the tour as part of her “summer internship”) was not present.
It’s reported that Beyoncé will soon head to London to host a similar impromptu premiere. An occasion which Taylor Swift is expected to attend given Beyonce’s appearance at the screening of her concert movie, Taylor Swift: The Eras Tour.
As per reporting from Deadline, Renaissance: A Film by Beyoncé has already grossed millions of dollars in ticket pre-sales. They estimate the first-day opening will be between USD$6-7 million based on advance ticket sales alone. Between Beyonce, Taylor Swift and Barbie, the hot girl economy shows no sign of slowing down.
