It’s no secret that the Middle East is a hub of fashion, overflowing with creativity and fine craftmanship. The region has cemented itself as a global force in fashion, continuously setting the standard for the luxury industry. Grand maisons have made themselves at home throughout the Middle East, with reconstructed narratives that pay homage to the region’s heritage.

This edition of GRAZIA’s regional rundown captures the moments currently defining the fashion industry across the Middle East – from Elie Saab’s Pre-Fall 2026 collection to Noura Arida’s Sorbé Summer pop-up in Beirut to Fendi’s latest iteration of the Baguette.

It’s not a bag, it’s a baguette

Small, simple and essential – all words that can be used to describe Fendi’s iconic Baguette. First seen in an era of clean and monochromatic silhouettes, the piece challenged the aesthetics of the late 1990s. With bold colour juxtapositions and experimental craft techniques, the Baguette became an instant cult classic. Now, it’s reimagined and more iconic than ever, with the intent to pay homage to the bag’s spirit of craftsmanship and self-expression. The campaign nods to the iconic line uttered by Sarah Jessica Parker’s character Carrie Bradshaw, alongside other well-known celebrities such as Jessica Alba, Sophie Thatcher, Bang Chan and more.

Bringing the heat this summer

Taller Marmo’s latest summer collection, ‘Heat’, features an evolving vision of modern occasion wear. The collection uses restraint in an intentional manner, instead bringing texture, silhouette and atmosphere into the spotlight. The restriction of colour creates a tighter palette, directing the attention towards the fabric’s tactile richness. Featuring cinematic hues of ivory, brown and yellow. Each piece creates further dialogue on the evolving nature of lightness and structure, offering a sensual and abstract feature to your elegant wardrobe.

Maria Grazia Chiuri’s First Fendi collection hits Dubai

It’s no secret that Fendi is fluent in the language of fashion, particularly when expressed by Maria Grazia Chiuri. The house’s FW26 collection is now available at the house’s boutique in The Dubai Mall. It’s also an exciting one as the collection marks Maria Grazia Chiuri’s Fendi debut. Carefully curated with the intention to reaffirm the value of the world around us, featuring sharp silhouettes, delicate tailoring and minimal yet expressive design.

Celebrating a Sorbé Summer with Noura Arida

According to Noura Arida, there’s no better place to spend summer than Beirut – and we agree. This season, celebrate a Sorbé Summer in Lebanon with the brand’s new pop-up store at the Sporting Club, spanning throughout the month of June. The club has been an enduring community space in Beirut, originally founded in 1953, making it the perfect backdrop. It features a curated collection of lip oils, limited edition merchandise and a sweet treat from a special collaboration with Pinkberry.

a quick smudge for the perfect smoky eye

When opting for a night out, crafting the ultimate smokey eye can be quite the challenge. In fact, most of us have dedicated a large amount of time trying to figure out the perfect formula. Little did we know the answer was just a smudge, scribble and swipe. Charlotte Tilbury’s Exagger-Eyes Eyeshadow Sticks allow you to achieve the perfect look in just thirty seconds. With a variety of shades, this unique beauty innovation could not come soon enough and is ahead of its time.

Elie Saab’s Pre-Fall 2026 Collection

Elie Saab’s Pre-Fall 2026 collection is a love letter to Beirut, giving an ode to the designer’s Lebanese heritage. The collection projects an image of enigmatic femininity, with a unique combination of grit and glamour, a tribute to the city’s ability to remain graceful in the face of resilience. Its daywear projects an assertive tone, with sharp tailoring and a modern edge. However, the evening looks project pure glamour, with monochrome palettes and opulent fabrics. The livelihood of the collection lies in the house’s latest signature of practical elegance, with bold tailoring and comfortable fabrics.

Georges Hobeika’s Ready to Wear Fall/Winter 26 collection

It’s no secret that the house holds value in expressing femininity, and its latest ready-to-wear FW26 collection proves just that. The pieces follow a curated formula of faded hues and delicate embroidery, with sharp silhouettes that project an effortlessly chic, savoir-faire style. The collection features motifs of embroidered florals expressing how art comes to life in the form of nature. It makes a key statement: dignity lies in the strength drawn from tenderness and fragility.

Celebrate a father’s love with Azza Fahmy

Inspired by the fathers that shape our resilience, Azza Fahmy has curated a Father’s Day Collection with words that carry meaning. The house has recently been the centre of the global spotlight, after being adorned by Bella Hadid for the Cannes Film Festival. The collection features meticulous craftsmanship with a blend of traditional patterns. It includes a variety of pieces, such as leather bracelets, gold cuff links, rings of striking silver and more. With words of love, strength and guidance integrated into the everlasting shape of Arabic calligraphy. These words are carried throughout a lifetime, with an impact that lasts long after they are spoken – much like a fathers.

Tiffany &CO.’s latest Collection is an ode to nature’s beauty

Tiffany & Co.’s latest high jewellery collection reveals a secret landscape where nature unfolds its radiant beauty. The collection features the iconic flora and fauna motifs transformed into sculptural masterpieces. Prominently, it features the house’s beloved symbol of a butterfly, which is brought to life by rare gemstones, such as padparadscha sapphires. The collection includes exquisitely crafted pieces that bring striking luminosity through shimmering diamonds. It additionally features reimagined pieces of archival designs by Jean Schlumberger, the artist who innovated the house into what it is today.

Karen Wazen Beach Club is coming to Lebanon in July

It’s official – the Karen Wazen Beach Club is coming to Lebanon this summer. Founded by the brand’s namesake fashion mogul, the beach club will be open from July 1 up until August. This isn’t the first time Karen Wazen has been the prime host of the summer season. Last year, the prolific influencer and entrepreneur opened a beach club on the shores of Dubai for a three-month period. Now, she’s preparing to bring that same summer-loving spirit to Lebanon.

From couture to complexion: Yudashkin Launches Korean Skincare Line

This fashion house has officially made its mark on the beauty industry, stepping in with a new line of luxury Korean skincare. The collection is curated for the modern luxury women that value the sophisticated art of high-performing skincare for nourished, radiant skin. The brand blends scientific innovation with the opulence and precision of couture. Powered by advanced activities such as PDRN, peptides, caffeine, and hyaluronic acid.

Upgrade your summer wardrobe

This year’s summer essentials come in the form of refined Italian craftsmanship and understated elegance. Many of us are no strangers to curating the perfect summer wardrobe, and a savior-faire touch from Valexetra is an essential addition to all of your outfits this season. The luxury house brings its signature silhouette to life with reimagined forms of raffia, wicker, canvas and woven textures.

 

Her Highness Sheikha Bodur Bint Sultan Al Qasmi unveils luxury body mist collection

Her Highness Sheikha Bodour bint Sultan Al Qasimi has brought royalty to luxury with Inanna Reborn, a thoughtfully curated collection of body mists. Shaped by the essence of Arabian heritage, the scents invite wearers to an exclusive sensory experience that overflows with opulence. The royal gives ode to the shared wisdom passed down through generations of Middle Eastern culture. With the heart of the collection stemming from scents of frankincense sourced from the ancient groves of Dhofar and rose harvested from the terraced mountains of Jabal Al Akhdar in Oman.