Newsfeed
Nour Arida is giving us no choice but to summer in Beirut this year.
The founder of Sorbé has planted her brand at Sporting Club for the entire month of June – and if you know anything about this hotspot, you understand why the location matters.
Since 1953, the club has been one of Beirut’s most enduring institutions, the kind of place that stays open when everything else closes, that holds the city’s collective memory in its sun-bleached loungers and saltwater air.
This is exactly why it’s the perfect backdrop for a Sorbé summer. Arida has built the brand around a very specific idea of Lebanese womanhood — effortless, on-the-go, unapologetically present. A lip butter applied poolside; a quick mirror check between swims – it’s beauty as something you carry lightly and not at all performative.
That ethos translates naturally to a beach club residency, and the activation leans into it: a dedicated Sorbé space stocked with the full lip care collection, Sorbé’s signature mirrors placed for exactly the kind of spontaneous touch-up the brand was made for, and a run of limited-edition merchandise – tote bags, towels, T-shirts, caps – that feel like they belong here, designed in the visual language of a Beirut summer.
Then there’s the Pinkberry collaboration, which is either the most logical partnership of the season or a stroke of genius, depending on how you feel about salted caramel. The limited-edition frozen yoghurt – inspired directly by Sorbé’s Caramel Lip Butter – is available exclusively at Sporting throughout June, before expanding to all Pinkberry locations in July.
All in all, Sorbé summer has well and truly arrived – and we’re so here for it.
