The best style choices rarely dominate your feed. While everyone’s chasing the same major labels and recognisable monograms, a different kind of fashion moment is happening quietly on the sidelines—emerging brands slowly working their way into the wardrobes of the region’s most stylish women.

No hype cycles, no oversaturation, just genuinely good design finding its audience one considered purchase at a time.

These are the labels worth knowing now, before they’re everywhere: the names that the best-dressed are buying, wearing, and watching long before the rest of us catch on, brought and curated to you by the GRAZIA team.

ABADIA

Derived from the Arabic words for desert and timelessness, Abadia’s name is a nod to the brand’s commitment to preserving culture, supporting artisans and creating ethical products. With careful attention to fabric and detail, each garment is designed to be cherished and seen as an investment that you are likely to preserve and pass on.

LIÉ STUDIO

LIÉ STUDIO, a Copenhagen-based brand by twins Amalie and Cecilie Moosgaard, offers timeless, adaptable jewellery for the busy woman’s daily attire. Starting with jewellery, the brand has since expanded its collections to include leather goods and eyewear, guided by a vision of longevity and versatility.

Tove Studio

Danish label TOVE is a contemporary curation of minimal refinement. The brand focuses on recycled fabrics and sustainable processes to transcend seasons. Every article contributes to the Maison’s catalogue of statement pieces, with signature cuts, designs and elevated feminine silhouettes perfect for a plethora of occasions.

POSSE

With linen sets and minimalist sundresses, Posse is the perfect brand to bolster your vacation wardrobe or brave the region’s summers in. The Australian label is loved by celebrities and creates luxury pieces in limited quantities, meaning products tend to sell out quickly, so make sure to pre-order the pieces you love.

AURALEE

Japanese-founded brand Auralee is rooted in modernity and purpose, expressing a quiet elegance through refined restraint. Each collection is grounded in distinctive character where texture, weight and colour are balanced with precision by skilled craftsmen. Auralee’s creations enhance individuality and create a sense of effortless ease through garments that transcend time.

LEMAIRE

LEMAIRE is famous for its collections that balance form and function in thoughtful everyday clothing and accessories. Shaped by a cross-cultural sensibility, their catalogues showcase modular silhouettes, distinctive materials and subtle construction details that follow the body’s movement. Each piece is designed intentionally, using long-lasting techniques and fabrics.

ALMADA

Elegant femininity, timeless silhouettes, refined craftsmanship – these are the hallmarks of a modern capsule wardrobe. For a one-stop shop ticking all the boxes, meet Almada, a Scandinavian label redefining everyday couture. The catalogue includes knitwear, leather, shearling and silk. Pieces are artfully designed to be versatile and enduring.

ESSĒ STUDIOS

Founded by Charlotte Hicks in Australia, ESSE is a sustainable ready-to-wear lifestyle brand. It’s designed for fashion-conscious women who consume pieces mindfully, investing in longevity. To minimise obsolescence, each capsule is designed to be worn with the last.

HALA

Founded by Iraqi modiste Hala Al Shammari, this haute couture label is all about embracing the power of self-expression and liberation. The brand focuses on non-seasonal clothing that challenges traditional stereotypes through minimalism, sensuality and ease.

Arakii

Arakii’s niche is exaggerated silhouettes with minimalistic essentials, brought together with unique detailing. Its clothing is thoughtful and creative, always one step ahead of the curve. The Stockholm-based atelier sketches all the designs in-house to create the perfect balance between elevated everyday basics and unique statement pieces.

Jude

In just two years since its launch, JUDE has taken over Hollywood with its minimalist footwear. Rooted in modernity and sensuality, its sleek designs transcend traditional proportions and use custom elements to create pieces with a twist. Each shoe is built from premium Italian and French leathers.

Maison Maestoso

Fashion, architecture, modern art – these are the core pillars that ground Maestoso’s pieces. The label specialises in handbags and accessories made with the finest Italian leathers and recycled precious materials by skilled artisans. They also have an eco-friendly ethos of ‘one order, one tree’, making every purchase that much more meaningful.

Gia Studios

The Vietnamese word for family, Gia is an ethical atelier where traditional designs meet quiet luxury. Its ensembles are created as ongoing dialogues between designer and consumer, as well as tradition and innovation, to reflect each piece’s meaning and sentiment. Guided by refined tailoring, natural materials, and subtle detail, each silhouette reflects an enduring sense of peace.

ILÁI SARÁI

Ilái Sarái is quickly making a name for itself despite being the new kid on the block. Launched locally in 2025 by Saina Babaee and Shahryar Sheibani, the label is known for its prêt-à-porter catalogues and statement jewellery. Each piece is designed to adapt to the nonstop culture of Dubai, shifting seamlessly from relaxation to professionalism or from coffee date to evening couture.