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Margot Robbie at the “A Big Bold Beautiful Journey” UK Premiere held at the ODEON Luxe Leicester Square cinema on September 11, 2025, in London, England. (Photo by Tim P. Whitby/Variety via Getty Images)

Margot Robbie is dominating our attention with a press tour once again.

Following the benchmark-setting Barbie whirlwind—where she and longtime stylist Andrew Mukamal elevated the art of method dressing—her sartorial choices for A Big Bold Beautiful Journey confirm that fashion storytelling is now an integral part of Hollywood promotion. This time, the narrative is less about recreating a doll’s world and more about celebrating Robbie’s own personal style with a seamless combination of archival reverence, contemporary edge, and sprinkles of hometown loyalty.

Already mapping out a fashion itinerary as compelling as the film itself, from the sculptural Stella McCartney LBD in Los Angeles to the Internet-breaking Armani Privé slip, every stop on the global tour has offered a lesson in refined spectacle.

Whether it’s vintage Mugler, Chanel or Phoebe Philo’s work, this press circuit has gone far beyond the average promotional exercise. Ahead, we trace every look from the tour.

Los Angeles: Stella McCartney

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Colin Farrell and Margot Robbie attend the Los Angeles photo call for Sony Pictures’ “A Big Bold Beautiful Journey” at Four Seasons Hotel Los Angeles at Beverly Hills on August 20, 2025, in Los Angeles, California. (Photo by Emma McIntyre/WireImage)

Plucked from Stella McCartney’s Resort 2026 collection, the sculptural LBD Robbie wore for the Los Angeles photo call featured a corset bustier with exposed boning and a mini hemline. Padded hips exaggerated an hourglass silhouette, imbuing the look with ’80s drama.

Los Angeles: Vivienne Westwood

Margot Robbie / Image: Instagram.com/andrewmukamal

Striking an edgier note, the Barbie star wore a velvet corset and subversive black trousers from Vivienne Westwood‘s Fall 2025 collection.

London: Vintage Mugler

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Attending the London photocall for “A Big Bold Beautiful Journey” at The Corinthia on September 11, 2025, in London, England. (Photo by John Phillips/Getty Images for Sony Pictures)
(Photo by Kate Green/Getty Images)

In London, the actress bared some skin in a nude set from Thierry Mugler‘s Fall 1998 collection. The subtle cone-shaped bralette and high-slit skirt were paired simply with Christian Louboutin pumps and Lorraine Schwartz jewellery.

London: Armani Privé

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Margot Robbie attends the “A Big Bold Beautiful Journey” UK Premiere at the Odeon Luxe Leicester Square on September 11, 2025, in London, England. (Photo by Samir Hussein/WireImage)
(Photo by Samir Hussein/WireImage)

Delivering one of the year’s most memorable fashion moments, Robbie effectively broke the Internet in this look from Armani Privé’s Spring 2025 Haute Couture collection. The dress, a gossamer slip of sheer tulle, was lavished with hand-applied beadwork, tracing delicate floral and paisley motifs along its length.

Spaghetti-thin straps extended to frame an open back, meeting in a gem-like pendant that lent the silhouette a sculptural focal point. Robbie let the gown speak for itself, pairing it only with diamond earrings and silver Aquazzura sandals.

London: Chanel

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At BBC Radio One, promoting ‘A Big Bold Beautiful Journey’ on September 12, 2025, in London, England. (Photo by Neil Mockford/GC Images)

It wouldn’t be a Margot Robbie press tour without a healthy dose of Chanel. Opting for something a little more casual, the actress paired a low-cut beige suede waistcoat from the Maison’s Resort 2026 collection with high-waisted flare jeans, Manolo Blahnik Paloma sandals and a gold and cream-toned top-handle Chanel bag.

New York City: Vintage Mugler

Margot Robbie attends the premiere of “A Big Bold Beautiful Journey” at AMC Lincoln Square Theatre on September 15, 2025, in New York City. (Photo by Taylor Hill/FilmMagic)
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(Photo by John Nacion/Variety via Getty Images)

Continuing a streak of archival looks, the official premiere of A Big Bold Beautiful Journey saw Robbie stun in a dress from Thierry Mugler’s Spring 1998 Haute Couture collection.

New York City: Archival Celine

Seen on September 16, 2025, in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images)

Robbie has been demonstrating quite an affinity for Phoebe Philo, and with this Celine Spring 2014 moment, she doubled down with some of the designer’s older work.

New York City: Christopher Esber

Seen walking in Soho on September 16, 2025, in New York City. (Photo by Raymond Hall/GC Images)

Keeping loyal to her hometown heroes, Robbie wore a coordinating set from Australian designer Christopher Esber‘s Resort 2026 collection that comprised a tobacco-toned strapless bustier with a matching low-rise suede midi skirt.

New York City: Phoebe Philo

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Seen on September 16, 2025, in New York City. (Photo by Gilbert Carrasquillo/GC Images)

Putting a twist on business casual, with a bra-baring cut-out blazer and clog-style platforms, Robbie stepped out in a head-to-toe ensemble from Phoebe Philo’s eponymous label.

New York City: Saint Laurent 

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Margot Robbie on September 16, 2025, in New York City. (Photo by Gilbert Carrasquillo/GC Images)

Later in the day, she made a switch to mid-washed denim and an oversized checked blazer by Saint Laurent, keeping her Phoebe Philo ‘Drive’ bag in the mix.