Zara is making a case for the return to quality basics with their newest menswear collection Zara Origins. Continuing to stay on top of the fast-changing fashion trends and producing them at an expeditious pace isn’t an easy task, nor is it sustainable. Zara Origins is an answer to the brand’s challenge to itself to rethink the design process and product — and let me tell you, it’s a good one.
The elevated menswear offerings range from an array of clothing, shoes, and accessories for the modern minimalist man. With 205 pieces in the collection, there’s something for everyone. Selvedge denim to cozy-chic cashmere and wool steal the show, living alongside structured tailoring by some of the most skilled and experienced experts in Zara’s global network.
Although a menswear collection in name, gender is only a construct that Zara is stepping out of the box on. The campaign shot by Tyler Mitchell displays both male and female models donning the minimalistic silhouettes side by side on an equally minimal backdrop.
If you’re lucky enough to be in Paris during fashion week, Zara Origins will also host a pop-up event from September 27 through October 5. But of course, you can also shop online or across 39 physical stores globally. Ahead, shop some of GRAZIA‘s favorites from the collection.
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