Our wardrobe go-to is taking its first foray into the beauty sphere. Global fashion behemoth Zara has announced that it will release a range of makeup products on May 12, with the line to be available worldwide. The products were created in collaboration with revered British makeup artist Diane Kendal, who has helmed the backstage beauty at a number of fashion’s biggest names, including Tom Ford and Marc Jacobs.
The cruelty-free collection, which was in development with Kendal for more than 18 months, will consist of eyeshadow palettes, lipsticks, cheek duos, liquid liner and highlighters. Beauty director for Zara, Eva Lopez, revealed in an interview that the range was created with inclusivity at the forefront.
“Our ambition was to create a collection that anyone, regardless of gender, skin colour, age, or personal style will want to use,” she explained.
The range will be almost entirely refillable, with consumers able to purchase top-ups at a lower price point. Creating an ethical makeup line was important to Kendal, who wanted to provide quality products at a price that was affordable for all.
“When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use,” she said. “Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable and accessible to all.”
Kendal was given creative licence to bring products to life that she felt were missing from the market and translate them for the Zara customer. “This is the first time I’ve been able to start from scratch with a brand that didn’t already have a pre-existing makeup line,” she said, adding, “And the fact that Zara wanted to do it all in an ethically responsible way was important to me.”
The end result is a punchy collection of products in energetic hues and chic, monochromatic packaging, but with plenty of subdued colour-ways on offer for the makeup minimalist, too. “To have this breadth of colour and sense of playfulness, while also being clean and using high-quality ingredients, is something that hasn’t really existed before,” Kendal said.
The Zara beauty range will launch online worldwide from May 12, and will be exclusively stocked in Melbourne’s Chadstone boutique in Australia.