Hailey Bieber attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Theo Wargo/Getty Images)

YouTube has always been a hub for makeup tutorials, product reviews and trending how to’s. For many beauty lovers, YouTube is where they explored their passions and got their start in the industry. The company recognizes how big the beauty community is on the site, and created the YouTube Beauty Festival last year. After its success, YouTube just announced it will be hosting the second annual Beauty Festival on June 16.

This year, viewers have the option to shop their favorite products in real time, while tuning in to see celebrities, influencers, and YouTube beauty gurus showcase their talents, products, and routines.

Hailey Bieber, Gwen Stefani, Tracee Ellis Ross, Winnie Harlow, Ashley Graham, Patrick Starrr, Euphoria makeup artist, Donni Davy, Brad Mondo, Jackie Aina, and many others will be participating this year.

So what exactly will go down? Fans will be able to watch tutorials, reviews of product, and celebrity “get ready with me” videos. Bieber, who just announced that her skincare line, “Rhode,” is releasing on June 15, will be doing a “self-care” segment. Ross will be doing a “getting ready” video in the shower to showcase her haircare products from her brand, Pattern Beauty.

To kick off this year’s festival, YouTube is introducing a Shoppable Shorts Challenge. On June 8, Glossier will launch its new pencil eyeliner exclusively on YouTube Shorts (fans can also shop it directly on the YouTube #BeautyFest livestream through June 16).

Also new this year is the participation of 40 top beauty brands doing on-site activations in L.A. and programming LIVE on YouTube. There will be Amber Scholl’s 333 and Co. Jewelry, CAY SKIN by Winnie Harlow, Donni Davy’s Half Magic Beauty, Olaplex, and more. There will also be Live Shopping with Dyson, Lancôme, Dr. Barbara Sturm, Fenty Beauty, UOMA Beauty and others.

Last year’s beauty festival included stars such as Selena Gomez, Millie Bobby Brown, Addison Rae, Gwyneth Paltrow, Emma Chamberlain and more.

Tune in to the livestream of YouTube’s Beauty Festival at 7 p.m. EST on June 16.