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Sydney Sweeney is kicking off 2023 with yet another campaign to add to her long list of luxe partnerships. The Euphoria actress is expanding her range as an Armani Beauty partner by posing as the face of Armani Beauty’s latest fragrance My Way, set to launch later this month.
The Emmy-nominated star shared a first-look on social media. “couldn’t be more excited and proud to be the new face of @armanibeauty perfume MY WAY 💕,” she wrote. “I can’t wait to share more from this campaign, it’s truly been one of the most beautiful experiences filled with adventures and friends.”
Sweeney posed in front of a baby pink backdrop, smiling and holding the perfume’s decanter. The Italian luxury fashion house teased images and videos of The White Lotus actress without revealing her identity days before the brand announced that Sweeney was the face. “New adventures,” the brand captioned the post. “Can you guess who is the face of this new chapter of MY WAY? Stay tuned.”
In the teaser video, in star roamed through the sandy dunes of the desert, explored a town and hopped on a motorbike without revealing her face in the lead-up to the launch. According to the brand, Sweeney embodies the “profound, free spirit” of the scent, which has citrus and floral notes.
The fashion house describes the fragrance as, “an ode to the unknown. As she stands amongst the immenseness of the dunes, the new face of MY WAY embarks on a journey to find her way.”
This isn’t the first time Sweeney has jumped on the back of a motorcycle for a campaign. The Fifty-Fifty founder posed on a bike in Hawaii for a Jacquemus shoot in May. The adventurous star also put her automotive skills to the test, fixing up a vintage convertible for Tory Burch.
While we await the release for Armani Beauty’s newest My Way fragrance, shop the original iteration below.
SHOP THE SCENT HERE:
