sustainable denim
Photo from AE77 sustainable denim campaign

The sustainable denim market has become ever so buzzy recently, including a new endeavor from American Eagle Outfitters. Everyone’s favorite reliable fit and comfortable jean are now applying their expertise with a sustainably minded and timeless approach making sustainable denim a wardrobe essential.

The Premium denim collection leads with nine fits and heroes, including the classic fit tailored for men and women and the Western for women. Each pair of denim come to form using fabrics made from sustainable raw materials, including organic, recycled, or sustainably sourced through the Better Cotton Initiative. The collection wraps with additional vintage-inspired fits made with innovative fabrics, including selvedge (referring to the woven strip on both edges of a roll of fabric) are applied to provide maximum stretch and comfort.

sustainable denim
Gigi Hadid is seen on October 11, 2021 in New York City. (Photo by Gotham/GC Images)

AE77 is added to the fast-growing rooster of sustainable denim brands, which include Reformation, FRAME, Prada, AG Jeans, AYR, and many more. The excitement around sustainable denim doesn’t just end with the brands; celebrities are also jumping on the eco-friendly wave. While brands are working to improve sustainable processes that enable more eco-conscious denim, fashion’s favorite it-girls are making a case for us all to add some eco-friendly sustainable denim through their street style looks.

Case in point, Gigi Hadid’s perfect autumnal style in Reformations Cynthia Doodle jeans that also have a few words of encouragement to promote a better world such as “Pollinators, not polluters” and “Make love not waste.” The model isn’t alone here Emrata, and Kendall Jenner are also onboard with sustainable denim these days.

Ahead, shop some of GRAZIA‘s favorite sustainable denim brands now.

sustainable denim
FRAME LE ORIGINAL BIODEGRADABLE BLUE JAY RIPS, $258 VIA FRAME. SHOP NOW
sustainable denim
AE77 CLASSIC DENIM, $180 VIA AE77. SHOP NOW

 

sustainable denim
REFORMATION CYNTHIA DOODLE JEANS, $188 VIA NORDSTROM. SHOP NOW
sustainable denim
PRADA ORGANIX DENIM FIVE-POCKET JEANS, $1,100 VIA PRADA. SHOP NOW
sustainable denim
AG DENIM SID JACKET, $240 VIA AG JEANS. SHOP NOW
AYR THE MUST PANTS, $225 VIA AYR. SHOP NOW

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliate commission.

 

thoughts?