Staud pet collection
Staud co-founder Sarah Staudinger wearing a customized pet sweatshirt from the L.A.-based label.

I catch myself eyeing Staud bags way more frequently than my bank account will allow. Last week, I found myself hovering over the “Add to Cart” button for the Los Angeles-based label’s Black Millefiori Tommy Bag. And now, I’m doing the same for the brand’s pet portrait collection, which launched amid the coronavirus pandemic this time last year. The line is comprised of customizable handbags and apparel that the brand will customize with your furry companion’s face. The service was born to celebrate your pup in a chic, non-corny way, and it’s since been raved about by countless dog moms, including Emily Ratajkowski

Staud co-founder and creative director Sarah Staudinger’s goal in creating the line was to create pieces clients could cherish for life. “Every time I look at my dogs, I smile,” she says in a statement. “We wanted to give that same joy our pets give us through these custom pieces.” In honor of the collection’s first anniversary, Staud is expanding the range to include more of the brand’s signature styles: the Rey handbag in tawny, the Kaia shoulder bag in tan, white, black, and the Paola cardigan in camel, dune, and black. Malibu-based artist C.Bonz is the artist behind the hand-embroidered designs, expertly and uncannily perfecting each pet’s likeness down to the little details.

Staud pet collection
A photo of Emily Ratajkowski’s customized Staud sweatshirt featuring her dog Colombo shared via her Instagram Story.

How the process works is that you first select the Staud item you’d like customized. Then, you add your pet’s name (or not—your choice!) as well as a photo. The artist will embroider only your furry friend’s face, so make sure the picture is crystal-clear if you want to ensure that your pet’s unique features make their way into the design. Despite the abundance of dogs in brand photos, the line’s not limited to pooch artwork. In an interview with WWD in September 2020, Staudinger revealed that the pet portraits run the gamut, from canines to reptiles. “We have done chameleons and parakeets,” she told the outlet. “Our chief financial officer even got his chicken’s portrait.”

Take note: In honor of National Pet Day on April 11, Staud is offering 25 percent off all custom pet collection items from April 8 to 12 when you use the code “ANNIVERSARY25” at checkout. Ahead, check out photos of customized creations of the brand’s three newly added styles, as well as a handful of GRAZIA’s favorites.

Staud pet collection
CUSTOM SOFT REY TOTE IN TAWNY, $395 VIA STAUD. SHOP NOW
Staud pet collection
CUSTOM KAIA SHOULDER BAG IN CREAM, $350 VIA STAUD. SHOP NOW
CUSTOM PAOLA CARDIGAN IN DUNE, $295 VIA STAUD. SHOP NOW
Staud pet collection
CUSTOM SHIRLEY BAG IN CLEAR WHITE, $310 VIA STAUD. SHOP NOW
Staud pet collection
CUSTOM MINI MOON BAG IN TAN, $350 VIA STAUD. SHOP NOW
Staud pet collection
CUSTOM SWEATSHIRT IN CREAM, $195 VIA STAUD. SHOP NOW
Staud pet collection
CUSTOM HOODED PET SWEATSHIRT IN IVORY, $250 VIA STAUD. SHOP NOW

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, Grazia may earn an affiliate commission.

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