USHER, the global R&B icon and upcoming Super Bowl LVIII halftime show headliner, is making waves yet again, this time partnering with SKIMS for their latest Mens campaign and product restock.
The collaboration, announced February 5, couldn’t be more timely, aligning perfectly with both the release of USHER’s highly anticipated ninth studio album, COMING HOME, and his Super Bowl halftime performance.
Shot by renowned photographer Donna Trope, the campaign showcases USHER in key pieces from the collection, including the brand’s signature Stretch 5″ Boxer and Cotton 5″ Boxer. The campaign imagery and video exude a sense of confidence and comfort, perfectly capturing USHER’s signature style and energy.
“When I was asked to partner with SKIMS Mens, I was so humbled,” says USHER. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
This partnership goes beyond just modeling clothes. SKIMS Mens will be the exclusive retailer for a limited-edition digital download of COMING HOME during the album’s first week of release. This special version will feature an alternative cover and a bonus track, “Naked,” making it a must-have for USHER fans and SKIMS enthusiasts alike.
The campaign also marks a significant moment for SKIMS Mens, with the brand’s biggest restock to date. This restock focuses on two of their most popular menswear collections: Stretch and Cotton. Both collections are known for their emphasis on comfort, fit, and superior movement, making them ideal for the active and stylish man.
“With the way that I move, being this comfortable in what you wear is essential,” says USHER. “SKIMS is about embracing who you are, inside and out, and feeling empowered to express yourself authentically.”
The underwear brand’s latest campaign is a powerful testament to their growing commitment to inclusivity and self-expression. By partnering with a cultural icon like USHER, SKIMS Mens is sending a clear message that comfort and style go hand-in-hand, regardless of who you are or what you do.
With this campaign, SKIMS Mens has positioned itself at the forefront of men’s underwear, and with USHER as its leading man, the future looks bright.
Don’t miss out on your chance to be part of this dynamic collaboration. Visit SKIMS.com on February 12 to shop the SKIMS Mens collection and grab your exclusive copy of USHER’s new album, COMING HOME.
