SBLA Beauty
Photo Credit: Courtesy of SBLA Beauty

The end of the year has become one of our favorite times to focus on ourselves through reflecting and resetting. There’s something about the new year being right around the corner that truly feels like a fresh start to make a change, start new habits and go after big goals — while believing that anything is possible. For us, we love sitting down to journal on where we want to be over the course of the next 365 days. This year, one of our major priorities is focusing on self-care and skincare to start aging beautifully, because we know that when we look good we feel good.

Today, GRAZIA is talking to renowned beauty experts Randi Shinder, Founder of SBLA Beauty, and Christie Brinkley, supermodel and Equity Partner of SBLA Beauty. These powerhouse females are educating us on what happens to our skin as we age and how to enhance our natural beauty through groundbreaking products, for a year full of successful skincare.

SBLA Beauty
Photo Credit: Courtesy of SBLA Beauty

SBLA Beauty is a company that creates revolutionary beauty tools, giving women across the world at-home alternatives to invasive in-office cosmetic procedures — with their Neck, Chin & Jawline Sculpting Wand XL even winning Independent Beauty’s Anti-Aging Tool Innovation of the Year for 2021. The beauty brand’s main mission is to help women age beautifully and love the skin that they are in at every age. “I was looking to define a white space within the beauty industry,” founder Randi Shinder explains, “to really develop and nourish something that’s constantly ignored — and that’s the neck. From that I developed SBLA Beauty, where science meets beauty to create revolutionary skincare products that address universal aging concerns.”

One of the thinnest and most fragile areas of the skin that are prone to aging and need the most TLC include the jawline, chin and neck area, as well as the décolleté. According to Harvard Medical School, “With age, that fat loses volume, clumps up, and shifts downward, so features that were formerly round may sink, and skin that was smooth and tight gets loose and sags. Meanwhile other parts of the face gain fat, particularly the lower half, so we tend to get baggy around the chin and jowly in the neck.” The beauty brand mogul searched the beauty space far and wide for a non-invasive solution to these cosmetic concerns, but couldn’t find anything. That’s when she created their prized product, the Neck, Chin & Jawline Sculpting Wand.

SBLA Beauty
Photo Credit: Courtesy of SBLA Beauty

SBLA Beauty’s Sculpting Wand — which has sold out four times since its initial launch in 2018! — uses a Columbia University backed Bio-Mimicking or “copycat” technology to reverse the habits of our skin as we age. “[The technology] duplicates the way the skin behaved in its prime,” SBLA Beauty explains. “The SBLA Clinically proven formula contains potent Gold Standard ingredients and technology that works instantly and cumulatively taking years off the appearance of the neck, chin and jawline.” This beauty tool is an absolute necessity for a more successful skincare routine in the coming year, already having helped over 700,000 customers smooth and tighten their skin, reduce lines and wrinkles, boost collagen production, brighten and even out their skin tone, reverse sun damage and firm and lift sagging skin — truly benefitting all women.

Following the Sculpting Wand’s immediate success, Shinder continued to work on the next best beauty tool to give her customers, and soon after launched the Neck, Chin & Jawline Sculpting Wand XL in 2020 — which is basically a neck lift while you sleep! “Our Proprietary, patent-pending Fat Melting Complex mimics a high metabolic physiological response that increases IRISIN levels in the body. IRISIN is known/proven to cause fat cells to melt, comparable to the way exercise burns fat,” SBLA Beauty informs us. So, for anyone looking to make wellness a large focus in their life in 2022, remember that we need to prioritize our skin burning fat just as much as our bodies!

“We have harnessed a way to increase the levels of IRISIN in the body topically. The SBLA XL serum was formulated specifically to gently target the fat cells that are known to accumulate under the chin, jaw and neck area. The SBLA Proprietary Formula Complex also significantly amplifies collagen synthesis to re-duce lines and wrinkles. The Complex also stimulates the skin’s ability to repair itself and generate millions of new skin cells.” With SBLA Beauty, there is finally an answer to the age-old worry around aging as women. And as we prepare for the new year and ways to better care for ourself and our skin, we are taking all necessary measures to start to age beautifully alongside Randi and Christie.

Shop for your own Sculpting Wands below and join GRAZIA’s new year resolution to loving the skin that we are in!

SBLA Beauty
NECK, CHIN & JAWLINE SCULPTING WAND, $89 VIA SBLA BEAUTY. SHOP NOW
SBLA Beauty
NECK, CHIN & JAWLINE SCULPTING WAND XL, $129 VIA SBLA BEAUTY. SHOP NOW

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliate commission.

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