Stores in Miami’s Design District go above and beyond with exclusive offerings and innovative décor, and Ralph Lauren is keeping up that reputation with its latest luxury concept location in the Magic City.
A thoughtfully curated assortment of Men’s Purple Label and Women’s Collection apparel and accessories are on display, as well as one-of-a-kind handbags and accessories that shoppers can only find at the Design District location. The décor of the space takes cues from the yachts and waterfront residences that line Miami, with teak wood plank and white tile flooring, blond mahogany wood millwork, stainless steel and black ebonized detailing. Furniture is from the Ralph Lauren Home Collection, of course.
The brand is planning on engaging with the Miami community through innovative experiences, and in honor of the opening, members of the Web3 community Pool Suite will get a special Ralph Lauren NFT, unlocking exclusive access to attend a special event. As if it couldn’t get more innovative, this marks the first Ralph Lauren store to accept cryptocurrency as a form of payment. Talk about a luxe concept.
To celebrate the new store, Ralph Lauren hosted a cocktail party at a private waterfront residence in Miami. The event brought out many friends of the brand, including Joan Smalls, Lily Aldridge, Camila Coelho, Claire Holt and more (all in Ralph Lauren, of course).
Guests enjoyed a performance by Leslie Grace as they soaked in the coastal living/Riviera-chic style of the space, thanks to Ralph Lauren Home pieces that transformed the property.
Visit the new store at 170 NE 40th Street, Miami.
