With a beach-inspired blue and white aesthetic, Pura Vida locations around South Florida have become a favorite among the health and wellness set — and for good reason. The nutritious and delicious food is made with local, seasonal ingredients. The menu showcases a variety of options, like smoothies and juices, fresh salads, wraps and bowls, the most addictive coffee, and healthy dessert choices that include a vegan chocolate chip cookie. Sweet tooths need not worry since there are some decadent options, too, like the crème Brulé Kouign Amann.
“Pura Vida originally started out as a passion project inspired by our travels,” says co-founder Jen Horev, who opened the first location, Miami Beach’s Pura Vida South of Fifth, in 2012 with her husband, Omer. Today, there are 12 Pura Vida restaurants across South Florida, plus a recently opened outpost in Doha, Qatar. “We had this vision of creating a space for friends, family and neighbors to gather and enjoy nutritious, fresh, and simple food — something that was lacking in the area at the time,” Horev recalls, explaining, “We strongly believe in the importance of eating healthy, and just wanted to make quality food more accessible.”
As for her favorite menu items, Horev admits that while “hard to choose just one” her absolute favorite is Jen’s Herb Salad with ahi tuna or oven-roasted salmon. “And of course,” she adds, “I cannot function until I’ve had my iced oat milk latte!”
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