June 23, 2021: June is Pride Month, which means it’s time to celebrate love and acceptance, no matter what it looks like. However, it’s important to note that authentic support means more than just a rainbow stripe on a T-Shirt. This month pays homage to the challenges the LGBTQ+ community has faced and celebrates its progress while being mindful that there’s still so much more to be done.
One way to show your support to the LGBTQ+ community now and always is by shopping from queer-owned companies and fashion brands that are actually giving back. In addition to adding a cute rainbow-colored bucket hat to your wardrobe, please also consider volunteering or donating directly to charities like The Marsha P. Johnson Institute, The Trevor Project, and It Gets Better Project.
Ahead, GRAZIA curated a list of brands focusing on giving back and celebrating love, diversity, and inclusion.
Versace launched a unisex T-Shirt and beret for Pride Month. A portion of the proceeds will be donated to Lady Gaga’s Born This Way Foundation.
In collaboration with London-based artist Coco Capitán, COS created a capsule collection of three exclusive, unisex designs, embroidered with Capitán’s signature writing on organic cotton. “ALWAYS LOVE BECAUSE LOVE IS ALWAYS LOVE” is inspired by inclusivity and the freedom to love anyone you want. The other two designs, “A BOYFRIEND CALLED MY GIRLFRIEND” and “WOULD YOU BE MY BOYFRIEND GIRLFRIEND QUEER?” are inspired by gender orientation and Coco’s relationships. All proceeds will go to The Trevor Project, with a minimum donation of $50,000.
Savage x Fenty
This year marks the brand’s first-ever Pride collection. Nevertheless, Rihanna is known for championing marginalized communities’ voices through her collections. Savage x Fenty will make a flat donation of $250,000 from the sale of its June Pride capsule collection. Funds will be distributed among five organizations supporting LGBTQIA+ communities in partnership with Clara Lionel Foundation (CLF).
Creative director Demna Gvasalia didn’t disappoint when it came to Balenciaga’s Pride collection, introduced as part of the label’s Pre-Fall 2021 collection. The designer splashed “GAY” in bold typeface on hoodies and T-Shirts. Fifteen percent of the proceeds will be donated to The Trevor Project.
This Y2K-inspired, beaded accessories brand was launched by Gen Z Parisian couple Dutko and Chauvin, who are both business and romantic partners. The design-duo created a limited-edition #LOVEWINS capsule to celebrate Pride Month, including a hand-beaded phone strap and T-Shirt with 20 percent of net proceeds going to ItGetsBetter.Org.
In honor of PRIDE month, 10 percent of proceeds from Georgia by Kelsey Randall will go to The Ali Forney Center, an organization whose mission is to protect LGBTQ youths from the harms of homelessness and empower them with the tools needed to live independently.
Coach introduced its “Pride Is Where You Find It” campaign to celebrate the LGBTQIA+ community. It stars Bob the Drag Queen, Miles Heizer, Jack Mizrahi, Stasha Sanchez, and Rina Sawayama, featuring interviews with them about where they find their Pride.
To support the LGBTQIA+ community and celebrate Pride, the Coach Foundation made donations to the Hetrick-Martin Institute (its partner of eight years), the Albert Kennedy Trust, Point Foundation, and CenterLink Community of LGBTQ Centers.
London-based jewelry designer Tina Xu of I’MMANY will be donating 15 percent of proceeds from the Flower Power collection to Mermaids, an organization that supports transgender, nonbinary, and gender-diverse children, young people, and their families since 1995.
Ludovic de Saint Sernin
Queer designer Ludovic de Saint Sernin collaborated with illustrator Jack Taylor Lovatt to release a limited line of shrunken T-Shirts etched with Lovatt’s delicate line drawings.
Calvin Klein supports Pride Month with the campaign #proudinmycalvins, which tells stories of people in the LGBTQ+ community. The brand has also released a Pride Month collection of underwear, apparel, and accessories and is donating to organizations like the Trevor Project, the Transgender Legal Defense & Education Fund, and others.
PRIDE LOGO STRETCH 5-PACK BIKINI BOTTOM, $49 VIA CALVIN KLEIN. SHOP NOW
This month, The RealReal will be celebrating and spotlighting emerging artists and collaborators in the LGBTQ+ community with the launch of their Pride charity sale, live now. It features one-of-a-kind pieces, including handmade ceramics, loungewear, jewelry, and hand-painted upcycled textiles. A portion of the proceeds from it will support the Marsha P. Johnson Institute.
Fiorucci has been celebrating all kinds of love since the 60s, championing the power of inclusivity and togetherness. For the month of June, Fiorucci will be donating 100 percent of the profit from its new Cosmic Water print bucket hat to the Mermaid charity. The charity supports transgender, non-binary, and gender diverse childer, young people, and their families.
Alo Yoga introduced its first-ever Pride Collection entitled LOVE IS LOVE. The brand will donate 100 percent of sales from the limited-edition capsule to The Trevor Project.
In honor of June’s Pride month, South Asian Queer designer Sheena Sood of abacaxi launches her “Fight the System” limited-edition capsule collection on June 1. Consisting of a T-Shirt, fanny pack, scrunchie, and mask, 10 percent of proceeds from this capsule will go to OutRight Action International, an NYC-based organization fighting for the human rights of LGBTIQ people around the world.
All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, Grazia may earn an affiliate commission.