LFW: Home Is Where The Heart Is For Marques’Almeida
In a sartorial renaissance, the Portugese-helmed brand returns
to its East London roots with a procession of past and present
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
It’s often posited that London
is the centre of its own universe. And for two respective weeks in
February and September, colloquially known as London
Fashion Week, it is. In an abandoned brewery converted into a
creative space on the proceeding’s fifth day, an even more
condensed microcosm was unveiled. Here, maximalist womenswear label
Marques’Almeida returned to the LFW schedule to stage their
Fall/Winter 2024 show.
The Portuguese husband-wife
design duo, Marta Marques and Paulo Almeida, delivered a sartorial
procession that felt part homecoming and part renegade renaissance.
After relocating to their hometown of Porto during the COVID-19
pandemic, the brand has once again placed their high-octane stamp
on the city in the place it all began: East London. Not only was
this a geographical homage to their burgeoning years, but an ode to
their time in the pioneering emerging designer incubator Fashion
East. (A decision that helped them take home the prestigious LVMH
Prize in the award’s sophomore year in 2015.)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
As a result, the past, present
and future collided in a clash of textures and tones against the
backdrop of their first-ever runway show. Rather rebellious, the
brand took a circular mode to unveil its new collection, tapping
friends of the brand who had been there since the beginning to
model the presentation. (These adherents are fondly known as “M’A
girls” and include i-D’s
international editor, Frankie Dunn.)
Given that
upcycling is a core part of the brand, it was only fitting that
reworking the past was included. But rather than this feel like
a trite rehashing of tried-and-tested silhouettes, the brand
expanded on its origins with unwavering certainty. This unfolded
through traffic-stopping
ombre denim skirts with raw hems and asymmetrical edges.
(Perhaps something Britany
Spears would’ve worn to the 2001 American Music Awards
after-party.)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Metallics, one of the brand’s
hallmarks, emerged in liquid olive sets and a peachy aviator jacket
lined with sumptuous shearling. Even floral jacquard fabrics—which
perhaps in any other context could seem matronly—appeared like they
were dipped in a liquid gloss. This sense of lamination continued
across peplum-style vinyl outerwear and a series of satin gowns
that protruded from the bodice.
Marques’ Almeida’s return
brought a sense of the unpolished maximalism Portuguese style has
become revered for (and emulated) on social media. But make no mistake, this collection
doesn’t pander to the trend cycle or TikTok algorithms. This was
clear in the joy seen on the children’s faces who walked
hand-in-hand with some models on the runway. If we were to take a
guess, this discernable jubilation was coming from a place of
knowing these designs would soon be handed down to them. In
converging the old and new, Marques’ Almeida unleashed a cosmos of
imagination. Will we see these pieces line the front row of their
next show come September? Only time will tell.
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at Marques’Almeida RTW Fall 2024 as part of
London Ready to Wear Fashion Week held at The Truman Brewery on
February 19, 2024, in London, England. (Photo by Giovanni
Giannoni/WWD via Getty Images)