1/OFF Paris

Francesco Risso had somewhat of an epiphany during the COVID-19 lockdown period. Following his Spring 2021 showcase, the gregarious Marni creative director told reporters that he and his team had used the pandemic’s indoor sentencing to procure new-season cuts “at home [out of] blankets [and] curtains”. The scrappy, Fraulein Maria-esque nature of such limitations then resulted in an unexpected vision – a collection of raw-edged coats and dresses garnered from the Marni archives. Seasonal elders from the Italian label that Risso reconstructed using old fabrics then varnished with lashings of expressive slang and abstract graffiti. This was his “Marnifesto”, as he labelled it, a tribute to fashion’s most unlikely luxury uprising.

Upcycling in practice is, of course, nothing new. Every teenager worth his or her high school sewing licence has fused a homemade sleeve to an old denim vest. Or appropriated a dress out of a spare sheet and some pin-tucks. The nineties made a sport out of scouring local op shops for a five-dollar winner. Unearthing old-season, any-designer, anything meant formals could be rife with second-hand slip dresses and friends could bond over flea market tees and vintage jeans.

However, the stranger times of nowadays are reviving this bygone era of recycle-chic, rebranding it less hand-me-down and more hand-me-up. Last year, the abhorrently wasteful ethics of the fashion industry was revealed to the world and sent designers spiralling. The well-publicised statistics around landfill, water usage and underpaid labour at the hands of the billion-dollar industry caused both an overdue reckoning and a marketing nightmare. Luxury labels and fast fashion alike were forced to overhaul practices and align their focus with a more sustainable, less gluttonous future. In doing so, the responsibility revolution began. But then, the pandemic hit, and suddenly, the lowering of consumables became as much about conscience as it did about scrambling to keep profits above water.

So, now the fashion world tilts on a brave new angle. Not only shining a light on the high-end collections whose stories endorse upcycling practices – everyone from Virgil Abloh to Raf Simons to Stuart Vevers has professed their allegiance – but on the indie labels whose primary ethos comes from the repurposing of otherwise wasted goods. It’s these excitingly artisanal newcomers who are paving the way for a type of neo-luxury. Many now hosted by premium online department stores once only home to brands that cut the cookie as required. Their pieces, mostly made individually and without specific size or season, are dropped as ready and bought by those with the quickest click.


Renée van Wijngaarden knows a thing or two about value. Before co-founding premium upcycling label 1/OFF Paris, she was busy spreading the zeitgeist at pre-owned luxury online marketplace The Vestiaire Collective as head of brand partnerships. “I was just really inspired by seeing all the pieces we leave behind even though fashion always comes in circles. Why do we keep buying new, when there are designer pieces and work wear with such beautiful craftsmanship and fabrics waiting to be destroyed?” she told GRAZIA. In partnership with Xuan Thu Nguyen, an established couturier and invited member of La Fédération de la Haute Couture, the Dutch duo started 1/OFF Paris last year. Since then, it has become a type of poster child for what luxury upcycling looks like. Inspired by the theatrical foundations of couture, pieces include an inside-out Burberry trench coat, a half-half houndstooth “double blazer” and oversized oxford shirts pleated and gathered to create corseted silhouettes. Given the calibre of pieces they source, slice and remaster, 1/OFF is a renegade of restriction. However, the women’s aesthetic has become a go-to, with a distinct sense of wearability not usually achieved by a genre based on salvaged vintage. And, with it now being stocked in places like Selfridges and Harvey Nichols, what could have been relegated to quirk is now firmly in reach of the everyday customer. “Due to mass production and globalisation everyone can buy the same brands and products in each city. Therefore, I believe the demand is growing for more unique pieces that can really speak out your identity.”

Concept-style upcycling is fast becoming part of a widespread shopping psyche. Companies like Hong Kong’s The R Collective and denim regenerating brand Re/Done have championed the fight against landfill since 2007 and 2014 respectively. Both partner with established brands and young designers to push the cool-factor for pre-loved wares. Re/Done, who call themselves “the new American Luxury” are known for collaborating with Levi’s on reinstating 501s while their 2019 capsule with Italian über brand Attico realised a sell-out range marrying modern couture to thrifted LA party dresses. This attention from mainstream is certainly helping to normalise the upcycling trend and beckon a new customer. Wijngaarden says “with the experience of this year I think the customers of 1/OFF are ambitious for their passion, and curious to [see] what is next. I feel they have a certain guts to do things in their own way. They stand for what they believe in and [are] therefore looking for ways to express their identity.”

When Julie Pelipas set out to name her new label, a typo caused a Freudian slip. The Ukrainian fashion editor and influencer decided, however, that this unexpected upcycling of the brand’s name was in fact serendipitous. And so, Bettter (with three t’s) was born. Pelipas’ signature style is a master-stoke in proportion. Her tall, athletic frame draped in variations of upholstered men’s tailoring has become a favourite for street style snappers and Pinterest’s most-wanted boards. Coming from a family of seamstresses, Pelipas began tampering with second-hand men’s suits as a way to find pants long enough to fit and to have them sit just as she wanted. Before long, French fly pleated trousers worn with wide-shouldered blazers and oversized button-down shirts became synonymous with her Instagram persona. So, when Bettter launched in June of this year, despite the lockdowns and the economic meltdowns and all the working from home, the first range ‘Drop 00’ sold out instantly. The capsule collection of slouchy three-piece suit sets, all with varying degrees of cut-outs and strap fastenings, would have anyone mistaken that the pieces were crafted from scratch. However, in her what-Phoebe-Philo-did-next style Pelipas’ first venture instantly dispelled any myth that regenerated fashion can’t be covetable.

Credit: Marni SS21

Anyone who’s lead a career within the fashion vacuum could understand how being privy to its relentless wastage can become catalyst for an antithesis. When former Marni design director Molly Molloy and former British Vogue fashion director Lucinda Chambers decided to turn their trade to a sustainable operation in 2018, Colville was born. Their unique pieces don’t take on a particularly vintage character so, as a result, upcycling ingredients are basically indistinguishable. Electric colour blocking on minimalist cuts blended with the timeless appeal of asymmetric shapes have a distinct Marni influence. But it’s the notes of cultural print and texture that professes its individualism. Colville upcycles using repurposed materials but incorporates pieces from local projects in Columbia, Morocco and Mexico too. There is a specialness that comes from pieces that home stories from far and wide, and from long established players whose place in the industry is now utterly of their own design.

“It’s slower fashion, it’s all those things that we believe in, and that you can give something another life, longevity, and it’s also buying with a conscience.” said John Galliano while dissecting his fall 2020 show for Maison Margiela. Entitled ‘Reclica’ the collection of optimistic utility used crafty regeneration to create a kind of joyous fairy-tale cosplay. Almost as though the challenge to reuse had given the formerly disgraced designer an excuse to laden his pieces in a couturier way. And he certainly seems to be relishing in it. With the wisdom that comes from perspective, any fashion industry veteran would concur that cultivating fashion without burdening the earth seems the only conscious way to continue.

Credit: (Top to bottom, left to right): Chopova Lowena (Belt), Maison Margiela FW21, Colville FW21 (Colombian Social Project), Maison Margiela FW21, Marine Serre SS21, 1/OFF Paris, Colville FW21 (Colombian Social Project)

What do traditional Bulgarian fabrics have in common with rock climbing apparatus? Unless you’re already a purveyor of London based label Chopova Lowena, chances are you’d assume not much. But Emma Chopova and Laura Lowena are one of the frontrunners in the futurist space of artisan upcycling and their looks are a kooky customisation of both. Their mismatch method is ingeniously refreshing. Tapestry patchworks worked into harlequin prints and organ pleats savaged by sourced leathers, hooks and vintage trainers. You’d be forgiven for thinking it’s a post-modern costume installation. A folkloric fusion that dips into Bulgarian tradition while wrenching it back to urban culture. As a brand already snapped up by luxury heavy hitters Matches Fashion and Farfetch, futurism is a burgeoning space for upcycling. Bred as kind of wearable art, its possibilities are broad and exciting. Central Saint Martins alum Patrick McDowell spent his tenure under Christopher Bailey experimenting with discarded Burberry fabrics, some of which he now (along with recycled firefighting accessories) incorporates into his young label. While Dutch fashion-challenger Duran Lantink has made a name for himself mashing together pieces from labels like Louis Vuitton and Gucci, relishing in the decimation of class culture within the industry. It’s the “new order”, as he calls it. But perhaps most unadulterated of all is Parisian upcycler Marine Serre. A creator of absurdist, confronting couture with a post-apocalyptic narrative, Serre is credited by some as the founder of the current movement. Her vantage is that of an “ecofuturist” and her prescient upcycled collections give a pedestal to pragmatic wears usually levelled for utility or sport. Spring 2021 gives a lead to abstract biking wears, for example, in response to the rise in cycling since the pandemic began, while her crescent moon-print body stocking made from recycled jersey has been worn by everyone from Beyoncé to Kylie Jenner to Dua Lipa.

This bohemia of (re)thinkers, with fashion-borders set far from the edges of expectation, are rewriting the rules for the future of desirable fashion. Driven by a unique creativity that comes via the art of customisation and repurposing, they’re challenging the rest of us to follow (their splendidly upcycled) suit.


Top Video Banner: Pinko Reimagine Collection by Patrick McDowell

“ONE PERSON’S TRASH” was first published in the eighth edition of GRAZIA International. Purchase your copy here.