A Brand Built on Optimism

Madhappy’s journey started with a simple text that encapsulated the essence of the brand: “Madhappy.”

Co-founders Noah Raf, Peiman Raf, and Mason Spector envisioned a brand that defied the prevailing negativity in the fashion industry, choosing instead to focus on optimism and the power of perspective.

“We thought about how impactful it could be to take a different approach — and to create a brand centered around this idea of optimism, and this idea that we can all be optimists despite life’s ups and downs,” Peiman shares with GRAZIA in an exclusive interview.

Ever since the brand’s inception in 2017, this foundational concept centered around mental health has propelled Madhappy beyond traditional fashion, positioning it as a force for positivity and mental health awareness.

The LVMH Partnership

Madhappy’s collaboration with LVMH stands as a pivotal moment in the brand’s trajectory. Peiman acknowledges the influence, noting, “We’re lucky to have LVMH as supporters of the brand, and have learned a lot from their long-term mindset in all things brand building.”

This partnership not only validates Madhappy’s mission but also contributes to its growth, guiding the brand in maintaining agility and focusing on substantial projects.

Six Years of Achievements

Amid Madhappy’s numerous milestones, Raf underlines the significance of opening their first flagship store. With around 20 Seasonal Shops preceding this milestone, Peiman notes, “Everything has been leading up to this moment and this space.”

The flagship represents a tangible manifestation of Madhappy’s journey, a testament to its growth from Seasonal Shops to a symbol of optimism in its hometown. The physical space of the flagship, which officially opens on November 24,  is designed to be more than a retail location, providing an immersive experience that captures the essence of the brand’s optimistic message.

An Innovative Flagship Store

The unveiling of Madhappy’s Los Angeles flagship store heralds a new chapter.

Peiman provided us a sneak peek, stating, “The store includes Pantry by Madhappy, a new café concept inside that will integrate both global and local partners, including HOTEL DRUGS from Tokyo, along with Courage Bagels, Jon & Vinny’s, AWAN, Beverly Hills Juice & Gjusta based here in LA.”

This innovative approach transforms the flagship into a community hub, bridging the gap between commerce and shared experiences. Madhappy West Hollywood will also feature a Local Optimist Space, featuring rotating audiovisual artists, further enhancing the immersive quality of the space and solidifying Madhappy’s commitment to artistic expression and community engagement.

Celebrity Fans and Collaborations

Madhappy’s universal appeal is evident in its diverse celebrity following, as well as brand partnerships. “It’s been amazing to see such a wide range of talent wearing the brand over the years, across industries and disciplines,” Peiman marvels.

Collaborations with global giants like UGG and Columbia, and local gems like Courage Bagels highlight the fashion and lifestyle brand’s commitment to the power of collaboration as a means of spreading its message. Each partnership is a unique expression of the brand’s ethos, contributing to a collaborative tapestry of optimism and shared values.

Valuing partnerships big and small, globally and locally, has been a huge part of Madhappy’s success and unique placement within the industry. “We really believe in the power of collaboration and how different parties can bring their respective strengths together to create something amazing,” he further explains.

Expanding Internationally

Madhappy also has some major expansion plans in the works, including seasonal shops landing in Tokyo, London, and Miami, reflecting the brand’s adaptability to different markets and cultures.

“We try to think about what we believe are the universal elements of the brand that speak to the overarching human experience,” the CEO explains to GRAZIA. Peiman also emphasizes the importance of forming the right teams on the ground to understand the nuances of each destination.

Future Plans and Legacy

Madhappy envisions its role in the broader fashion and lifestyle industry as one that continues to prioritize impact and culture, leaving a lasting legacy in mental health advocacy and community building.

Looking ahead, Madhappy is excited about introducing the brand to new audiences through its physical locations. “We have definitely saved some exciting moments and partners for the remainder of the year and into next, but you’ll have to stay tuned to see for yourself,” Peiman teases.

As Madhappy charts its course forward, the brand remains dedicated to fostering a positive impact on mental health and shaping a future where optimism, collaboration, and community are at the forefront.