May 27, 2021: As a self-professed foodie, it’s honestly shocking that I have yet to add any fruit, vegetable, or junk-food patterned apparel to my ever-growing wardrobe. Don’t get me wrong. I’ve straight up raved about my love of quirky food-inspired fashion in the past (see: this over-the-top edit of luxury fruit-patterned dresses). Nevertheless, I hadn’t discovered the *perfect* garment for me, that is, until today. While scrolling through my Instagram feed, I came across the über adorable Lisa Says Gah x OOKIOH swimwear collaboration, featuring a bathing suit design covered in watermelon, tomatoes, grapes, and more smile-inducing produce. Swoon.
For context, Lisa Says Gah’s custom Farmers Market print is no stranger to fans of the Insta-famous retailer (it’s also available in a bucket hat, pillowcase, and trouser-form, among others). However, this new launch marks the first time the Sophie Turner, Nicole Richie, and Bella Hadid-loved brand’s launched swimwear since its launch in 2015. Per founder Lisa Bühler, it’s been one of the “most requested items this year.” She adds, “We’re excited to share that with our community through our partnership with OOKIOH. The LSG community is obsessed with in-house prints, and we felt our summer iterations were the perfect match for OOKIOH.”
The limited-edition Lisa Says Gash x OOKIOH swimwear collection comprises three prints, across a one-piece and a two-piece silhouette. In addition to the aforementioned Farmers Market option, its other two designs include a fun green cow print that’s bound to turn heads and a red bandana pattern reminiscent of summer camp. Perhaps the best part of all is that since these patterns are signatures of the brand, they’re also available in accessories to match your swimwear, like phone cases, tote bags, and wine totes (a must-have for summer 2021). Good luck not adding it all to your virtual shopping cart.
To bring the line to life, the two brands combined OOKIOH’s swimwear silhouettes with Lisa Says Gah’s beloved patterns. The result? Epicness. [OOKIOH’s creative director] Camilla and I’ve been fans of the Lisa Says Gah brand and community,” says the swimwear brand’s founder Vivek Agarwal. “Both brands share a common ethos of bringing fun and joy to their community, and their DNA is rooted in sustainable practices. Lisa Says Gah has been buying and making exceptional prints since their launch; OOKIOH is known for color and clean lines but didn’t experiment much with prints. A partnership felt natural.”
Shop the Lisa Says Gah x OOKIOH collection in its entirety below.
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