The Devil works hard, but Kris Jenner works harder, so the saying goes. But now the momager-turned-entertainment powerhouse is set to add another title to her already-extensive résumé – founder of her very own beauty brand. After helping her daughters turn themselves and their respective businesses into billion-dollar entities, Jenner will turn her strategic eye towards the creation of her very own range of cosmetics.

According to E! News, Jenner is officially gearing up to launch her own beauty empire. In documents obtained by the publication, Jenner has trademarked “Kris Jenner Beauty,” “Kris Jenner Skin,” and “Kris Jenner Skincare.” The trademarks, which were officially filed on February 10, appear to hint at some of the products Jenner might have in mind for her future business, including cosmetics, skincare, nail care products, false eyelashes, hair care products and fragrances and many more.

kris jenner beauty brand
NEW YORK, NY – MAY 08: (L-R) Talent Manager, Jenner Communications, Kris Jenner, Model Kendall Jenner, Founder, Kylie Cosmetics Kylie Jenner, Founder, The Business of Fashion Imran Amed and Founder and CEO, KKW Kim Kardashian attends an intimate dinner hosted by The Business of Fashion to celebrate its latest special print edition ‘The Age of Influence’ at Peachy’s/Chinese Tuxedo on May 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Business of Fashion)

Whether this move will see the Kardashian matriarch launch individual brands or house multiple beauty categories under a single business name remains to be seen, but one thing is for certain – Jenner has never been one to do things by halves, and she’s an irrefutable branding genius.

After all, this is the businesswoman often credited with turning daughter Kylie Jenner’s Kylie Cosmetics and Kylie Skin, as well as Kim Kardashian’s KKW Beauty, into international companies that generate billions in revenue. Last year, Jenner brokered deals that saw both her entrepreneurial offspring sell stakes in their brands to Coty Inc. for a cool $600 million and $200 million, for Kylie Cosmetics and KKW Beauty respectively.

With that under her belt, is it any wonder that this astute mogul now wants to try her hand at her own beauty line? She’s yet to make a comment on the topic, but we’ve only got one thing to say in response to the news: “You’re doing amazing, sweetie!”