Where better to debut a major beauty transformation than the front row at a UFC match in Las Vegas? Over the weekend, Kourtney Kardashian revealed a fresh platinum blonde as she made her way to the T-Mobile Arena with her husband, Travis Barker.
Unlike her sisters, the Poosh founder — who only cut her blunt bob in August of 2021 — has never strayed too far from her natural brunette locks. Where we’ve seen Kim Kardashian rock the platinum look, and Kendall, Khloé Kardashian and Kylie Jenner all opt for honey blonde at some point, the eldest Kardashian has left the experimentation up to the rest of the family.
In a post on Instagram, she credits celebrity colorist Cassondra Kaeding for her new look.
While Kardashian only hard-launched her hair at the UFC, fans actually got a snippet of the new ‘do in a video posted by Barker on Friday. As he thanked fans for their support before he underwent surgery for his broken finger, he showed his wife — blonde hair in a messy bun — praying for him.
As Kardashian shared with her followers, it’s not the first time she’s experimented with blonde hair. In a throwback photo posted to her Instagram Stories, a 17-year-old Kourtney is seen with a fresh head of bleach.
She explains it didn’t last, though.
“Kim isn’t the only one in the family that has gone bleach blonde,” she wrote of her teenage makeover. “I kept this hair color for only a month before dying my hair light brown with highlights.”
Of course, given she was a teenager in the ’90s, the sticky process was not handled as delicately as it should have, and damage was done.
“When I was getting my highlights touched up, all of them fried off, and I had spikes of hair that stuck up, so I dyed my hair black and cut it short,” she wrote, adding that the next time she went blonde, it was for a cover shoot for 944 Magazine in 2009 — and it was a wig.