As an arbiter of cheeky, avant-garde fashion, designer Jeremy Scott seemed to be the ideal choice when he took the reins of Franco Moschino’s storied Italian fashion house, Moschino, in 2013. Now, a new 360-page coffee table book from publisher Assouline, chronicles Scott’s tenure as creative director of the house with a stunning visual history, of campaign imagery, editorials, runway snaps, red carpet photos, and backstage shots.
Art directed by Scott himself, the tome includes an introduction by journalist Alexander Fury, shots from photographers like Steven Meisel, and quotes from some of the designer’s closest friends and collaborators, from Madonna to Miley Cyrus and Katy Perry.
Kaia Gerber, Spring/ Summer 2020 © Marcus Mam, Courtesy of Assouline
The photography book comes just ahead of Scott’s 10-year anniversary with the brand. “I love books, I love things that can last forever,” the designer told Vogue.
“10 years is creeping up on us, but I was just so enthusiastically asked by Prosper Assouline and I thought, well, why not? I realized, working on it, that I’ve created a lot of imagery in less than 10 years and there was a lot to digest and unpack and play with.”
Mixing-in his signature spice and humorous wit, Scott revived the 30-year-old house into one of the most exciting luxury labels of today. After starting his own eponymous label in 1997, Scott garnered a reputation for his radical designs, conceptual collections, and rebellious creative ethos. Bringing his design DNA to Moschino, a house already known for its tongue-in-cheek, rule-breaking aesthetic, turned out to be a match made in fashion heaven.
Sprinkling his irreverent collections with a myriad of pop culture references, Scott has drawn inspiration from McDonalds, Barbie, paper dolls, Looney Toons, Jackie Kennedy, Marie Antoinette, and Pablo Picasso, fusing his various influences with high-octane glamor.
“Let’s remember, I did these things because, frankly, I had a lot of amazing moments in these collections and I’ve done things that I feel like are important and should be noted,” Scott said. “And some of the things I’ve done have become a little bit more common with other designers today. Let’s remind people who did it first.”
Available for pre-order now, Moschino officially releases on June 16 for $250 on assouline.com.
