In a momentous collaboration, Italian intimates brand Intimissimi and global icon Jennifer Lopez have unveiled their latest creation — a co-designed capsule collection titled “This is Me… Now.”
Available today, this exquisite lingerie line marries Intimissimi’s unwavering commitment to quality with Lopez’ distinctive style. Inspired by her forthcoming album, This is Me… Now, the collection encapsulates a narrative of evolution, self-reflection, and embracing one’s true self.
This creative partnership commenced with Lopez serving as the face of Intimissimi’s SS23 collection. Now, it has evolved into a new chapter with the “This is Me… Now” capsule collection. The collection artfully weaves themes of growth and inner strength into its fabric, reflecting the essence of modern sophistication and empowerment.
The name of the collection aptly mirrors Lopez’ deeply transformative journey of personal development, where she explores her true self. This shared vision has manifested in a range of lingerie that harmoniously intertwines sensuality and elegance intrinsic to women.
Crafted with meticulous care, the collection boasts intricately embroidered details and premium materials such as silk fabrics and refined laces, promising a sensory experience like no other. Notably, Lopez has added a personal touch to the collection with the inclusion of a delicate hummingbird, symbolizing luck, resilience, and vibrant energy.
The color palette, featuring black, champagne, and jade green, provides options for all preferences. Black exudes classic allure, champagne signifies refinement, and jade green, dear to Lopez’ heart, adds a bold, statement-making choice.
What sets this partnership apart is the integration of Lopez’ upcoming album into the campaign. This holistic approach unites fashion, music, and empowerment into one narrative, previewing her new album within the campaign, creating a truly unique experience.
Under the creative direction of Riccardo Ruini, the campaign artfully captures the essence of women’s intimacy in a dreamlike ambiance. It offers an intimate perspective on the pivotal role of lingerie in empowering women to feel free and beautiful.
Jennifer Lopez and Intimissimi have shared their aspiration to create a one-of-a-kind lingerie line. The singer emphasizes, “American creativity meets Italian design with a passion to craft something truly unique.”
Recognizing the significance of the global campaign, Intimissimi has orchestrated an exclusive event across select points of sale in various countries. The goal is to generate buzz and engagement from influential voices across the globe.
As the campaign unfolds, individuals are invited to embrace a journey of empowerment and partake in a celebration of modern femininity. “This is Me… Now” is more than just lingerie; it’s a reflection of a woman’s inner strength and authenticity, brought to life through the art of Italian design.