March 23, 2021: You’re surely no stranger to Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, a favorite among celebrities and ordinary people alike. In the rare case that we need to jog your memory, Rihanna rocked the beauty industry with the launch of the 40-shade range in September 2017. The full-coverage formula has since become a staple in makeup lovers’ vanities. It’s also simultaneously set the bar for the beauty industry regarding what brand inclusivity needs to look like, and the same applies for all product SKUs—not just foundation.
The entrepreneur’s upcoming perfect-for-spring-and-summer launch, Eaze Drop Blurring Skin Tint, aligns with the brand’s mission to create insanely good products that perform across all skin types and tones. In a campaign video released today, Rihanna explains that the skin tint is so “flexible” that the Fenty Beauty team was able to “capture a full 50 shade range in just 25 shades.” In other words, despite launching with less than 50 different hues—fear not—there’s still a match for everyone.
What separates this formula from Pro Filt’r Soft Matte Longwear Foundation and Pro Filt’r Hydrating Longwear Foundation is that it’s super lightweight, easy-to-apply, and ideal for achieving that your-skin-but-better finish. “This is the perfect foundation for the no-makeup-makeup days,” says Rihanna in the footage. “It just evens out my skin tone and delivers a soft, blurring finish. If you don’t like full-coverage, or you’re someone who wears tinted moisturizer, this one’s for you.”
In preparation for the drop, set to happen this Friday, March 26, get your first look at the skin tint below. Additionally, shop three Fenty Beauty products Rihanna recommends pairing with the new launch.
Catch the formula in action, below.
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