Fendi just released an adorable line of essential travel gear for your pup, along with a campaign that’s *definitely* the best thing you’ll see today. Unfortunately, my New York City apartment doesn’t allow dogs, but if they did, let’s just say I would have one fashionable canine (man’s best friend deserves the best, right?). In the meantime, I’m carefully considering shopping the four-piece collection for my family pup back home because, well, it’s just too good to pass up.

The luxury fashion label’s four-legged friendly collection includes the essentials: a leash, pet carrier, coat, and collar—all featuring Fendi’s distinguished FF motif on brown leather. Perhaps this goes without saying, but the luxury lineup will be sure to instantly turn the heads of both furry friends and humans alike at the dog park and beyond. Prices range from $290 for the dog collar to $2,690 for the super-chic pet carrier.

Our favorites are undeniably the coat and carrier, but we could also make a strong case for the leash and collar, which are perfect for the pet owner who wants to keep their love of luxury subtle. But if you want your pup to be seen, let us turn your attention to the dog coat, which was born to mirror the nylon down jacket in the Italian fashion house’s Fall-Winter 2021 collection. Or if you need a new travel bag, Fendi’s is particularly iconic because it doubles as a fashion piece—style points for the dog and the person hauling them. 

And now, for the best part. Click through the below gallery for a look at the four-piece line, modeled by some of the cutest Fendi ambassadors known to date. And check out the new pet accessories collection here.

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thoughts?